Pamela has over 15 years of Advertising, Marketing & New Media Business Management with successful track record in integrated & cross-platform Brand Building & Management experience across industries like Telecommunications, Technology, Banking, Fast Moving Consumer Goods & Leisure. 

Before venturing into the Interactive Business,  Pamela started her sales & marketing career at a tender age of 20, in the USA with a Fortune 500 company -Thomas Nelson Publishers PLC where she kicked-started her Media Sales Career, after obtaining two honors’ degrees on scholarship: Bachelors of Business Administration (Marketing) and Bachelor of Science in Journalism (Advertising). Upon returning to Malaysia, she first worked for the Vision Four Media Group leading the Media Sales initiative before being head-hunted to join McCann-Erickson Malaysia where she gained years of experience building successful brands locally and regionally. She brings with her vast & deep insight on integrated marketing communication approaches, converging the new digital medium with traditional communications tools to add value and effectively strengthen client’s marketing efforts.