Miguel has over 20 years of experience working in advertising and media managing teams across the Asia Pacific and managed some of the world’s biggest brands. He is a specialist in youth marketing, digital media and digital entertainment having worked on Nokia N-gage, Yahoo!, MTV, Virgin Mobile, Coca-Cola and Levi’s.
Miguel has managed marketing for digital brands Yahoo!, Nokia Nseries and Wego.com across multiple consumer touch-points, and for gaming social media features of MatchMove Games. Hs core strength is in developing digital media into sales channels, monitoring and optimizing digital media to increase cost efficiency and create revenue opportunities.
He has extensive experience managing youth brands in Asia Pacific, overseeing local activities and managing multiple teams from regional headquarters in Southeast Asia, India, Hong Kong, Taiwan, Australia and Japan.