Girish started his career in JWT’s Media department in Chennai, India after completing his MBA in Marketing in 1993 and BE (Electronics) in 1991. With the entry of WPP’s media companies into India, Girish took over as General Manager of Mindshare, South India, based in Bangalore from 2003-06. In this capacity, he initiated a number of Activation and Branded Content projects, thereby establishing Mindshare as an early mover in consumer engagement.

In Oct 2006, Girish moved to Mindshare Vietnam as Managing Partner of Mindshare Unilever account and two years later became country head of Mindshare and its holding company, GroupM Vietnam. Soon after, he launched GroupM’s digital operations in Vietnam, achieving a market share of 35% of digital billings after one year. In May 2010, Girish moved to Malaysia with the dual roles of Leader, Mindshare Malaysia and CEO, GroupM Malaysia. Since then, his focus has been on leveraging GroupM’s 40% market share to improve media ROI for clients, as well as expanding the group’s Digital, Activation and Branded Content infrastructure