MagiqADs has added advertising sales veteran Katie Lim as Business Director to the growing sales and marketing team. Katie has spent the last 12 years in the publishing industry specializing in advertising space sales. Katie caught the media sales bug when she started her career in Mediahouse selling outdoor media and also had sound training from industry pioneer Posad. She then joined publishing media sales as the industry was just recovering from the mid-90’s recession at BluInc. She then moved to Reader’s Digest, ACP Magazines and most recently Sales and Marketing Director of MediaCorp Publishing handling advertising sales for the 7 local editions. Katie is a familiar face amongst Media Specialists and Advertising Agencies and Advertisers alike, hence her move to magiqADs is not at all a surprise.
Katie says of magiqADs “It is an exciting time for us. Media accountability has drastically changed. Media investment is now monitored by more than just effectiveness in creating awareness and recall. Media needs to be presented in the most creative, engaging and in an environment where consumers are able to respond immediately. MagiqADs have been known to create exceptionally eye-catching in-store campaigns, and with recent milestone is securing exclusivity in all Tesco stores nationwide makes us more than just another in-store media owner. We have one simple objective, which is to grow the POP industry. Hypermarkets like Tesco, Carrefour and Jusco are now a destination and not just for grocery. This is where family spends their weekends, young adults spends time with friends and make buying decisions. The old cliché Retail Therapy is a much looked forward event for everyone!”
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