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MAGIQADS SPREADS MEDIA MAGIC! |
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Retail media specialist MagiqADs Sdn Bhd, has beefed up its operations by growing their client service team to better serve the needs of media buyers and agencies and bringing on board Melvin Low. Sailendra K. (or Sai as he is more popularly known), CEO of MagiqADs says “Every client’s products are different, with a unique brand values. By increasing and dividing our sales force along brand lines we are able to increase our ability to become brand specialists. Our sales team has more than doubled. This is to accommodate the growing volume of our inventory, and to provide a faster turn-around.”
Heading this re-vamped sales force is industry veteran Melvin Low who now helms MagiqADs client service team as General Manager. He believes that the media industry needs to wake up to the potential of retail media. Melvin emphasises, “Few people realise the growth potential of retail media and point of purchase. The industry landscape has changed dramatically in the past few years- hypermarket chains are growing in influence and the numbers of consumers who are getting access to goods within the hypermarket is growing. Communication at point of purchase is more vital than ever.”
The numbers speak for themselves given the growing proliferation of the hypermarket chains. “With to nationwide exposure to more than 221,000 shoppers a day we’re talking about a lot of shoppers,” Melvin adds “and the hypermarket chains are expanding. You have to understand what happens when a hypermarket opens in an area. It becomes a hub for dining, entertainment, social interaction; it’s a lot more than just shopping for groceries. We’re offering media space in car-parks, Sensormatic wraps, table tops, travellator zones and billboards in addition to in-store media. The question we ask our clients is not “Can you afford to be there?” but rather, “Can you afford not to be there?”
“How many times has this happened to you?” asks Sai “You go in intending to buy 3 things and come out with 4 shopping bags. In a recent survey we did, we found almost 94% of Malaysian shoppers don’t use a shopping list. Everyone goes shopping with some idea of what they need, and ends up buying whatever catches their eye. There’s a huge opportunity here, and with our new client service team, we’re really going to get aggressive about marketing this to clients.”
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