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BusinessTimes: Developing a brand 'costly but rewarding' |
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Wednesday, 02 May 2007 21:49 |
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"BRAND development, especially for a small- and medium-sized company can be a costly affair, but if the brand does live up to its promise, the results can be very rewarding..."
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Financial Express: Which is bigger: Goafest or Abbies? |
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Wednesday, 02 May 2007 21:46 |
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With two big names-Ogilvy & Mather and Lowe-conspicuously absent from the proceedings at Goa - the inevitable question comes up every now and then-which is bigger?
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TheStar: Bursa appoints TBWA-ISC as communications partner |
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Wednesday, 02 May 2007 21:43 |
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Bursa Malaysia Bhd has appointed the TBWA-ISC Malaysia group as its integrated communications partner following a three-way pitch...
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BusinessTimes: Advertisers group to maintain pitch fee system |
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Sunday, 29 April 2007 20:14 |
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THE Malaysian Advertisers Association (MAA) said the controversial pitch fee issue has been resolved. Its president Peter Anthony Dass said the association has agreed to maintain the current pitch fee...
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TheStar: Showing talent in marketing |
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Sunday, 29 April 2007 20:11 |
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ONE of the main highlights of the L'Oréal Brandstorm 2007 is the opportunity for students to work with an advertising agency. The Publicis Group has again been chosen as the international partner...
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TheStar: McCann Malaysia stresses the pursuit of knowledge |
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Sunday, 29 April 2007 20:08 |
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"OVER the past three years, McCann Worldgroup Sdn Bhd (McCann Malaysia) has done much to develop itself as a progressive and knowledgeable marketing communications company..."
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AsiaTimes: Chinese newspaper groups merge in Malaysia |
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Thursday, 26 April 2007 05:31 |
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"KUALA LUMPUR - The merger of Malaysia's Chinese-language publishing groups - Sin Chew Media Corp Bhd, Nanyang Press Holdings Bhd and Ming Pao Enterprise Corp Ltd..."
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Channel NewsAsia: SIA among Singapore's most trusted brands: Reader's Digest survey |
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Thursday, 26 April 2007 05:27 |
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"SINGAPORE: Singapore Airlines (SIA) was picked by a sample group of 7,000 people in Singapore, Hong Kong, India, Malaysia, Taiwan and the Philippines as a preferred brand..."
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TheStar: Power drinks take root |
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Sunday, 22 April 2007 00:35 |
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Nat Bio proves small players can build big brands. If there is a company successful in brand building...
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TheStar: Unleash emotions for business growth |
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Sunday, 22 April 2007 00:32 |
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One of the fine arts of good brand building is the brand's ability to evoke emotional attachment. The article I reproduce in this week's column is from DDB Worldwide chief partnership officer Paul Price...
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