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iMedia Connection: Building the buzz that will boost your brand |
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Wednesday, 19 January 2011 12:38 |
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So what is word-of-mouth marketing? It's influencing these conversations by creating or doing something (a stunt, viral content, etc.) memorable that makes people want talk about you. If people are already having conversations about your brand, you want to wow them so they're talking positively, and if they're not talking about you, you want them to be. So it's not just a new buzz word, it's a ...
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Warc: Indian digital market to surge |
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Wednesday, 19 January 2011 12:32 |
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The Indian digital sector is set for rapid growth during the next five years, a trend fuelled by changing consumer habits and the introduction of new technology, according to the Boston Consulting Group. The firm estimated India's ...
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TheStar: Consider sociability index to engage audiences online |
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Saturday, 15 January 2011 12:12 |
by Roy Tan
A DECADE ago, the most sociable one could ever be online was probably through emails, instant messenger, and chat rooms.
They are still popular to date, but the rise of the likes of Facebook and Twitter which carry more user experiences and interfaces have made social networking interesting (status updates), engaging (photos, blogs, etc.), and stickier (52% opt to sign-in first to either instant messaging or social networking whenever they are online) than other media channels.
To give you an idea why 52% is compelling, consider: do 52% of people turn on their TV first when they enter their homes? Do 52% of people read newspapers first when they see it on their desks?
The point is to not compare media platforms. For one, entertainment values are different, and the satisfaction they give, all the more. Rather, it is to highlight the mindset of wanting to connect instantly as the first order of the day. This connection is important to marketers because it is the playground for interaction.
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TheStar: Ad spending hit record high |
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Saturday, 15 January 2011 12:11 |
ADVERTISERS in the country boosted their media spending by 15.8% to a record RM7.66bil last year (excluding pay TV), according to The Nielsen Company Malaysia. This marked a return to the same double-digit growth last seen in 2008, before total adex growth dipped to 7.4% in 2009.
However, the second half of last year showed signs of a slowdown, with adex growing less strongly than the 22% witnessed in the first half.
Newspapers continued to dominate as a category last year, attracting RM3.9bil in adex which represented a 14.2% hike from the year before. Free-to-air (FTA) TV adex, meanwhile, jumped 18.2% to RM2.9bil.
Nielsen, which only started to track pay TV adex in January last year, said pay TV adex totalled RM1.95bil in 2010.
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MSL Group: Social Prediction for the Conversation Age: 2011 |
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Friday, 14 January 2011 19:50 |
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Checkout MSL Group's Social Prediction for the Year of 2011
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Brand Republic: Foursquare revamps its business offering |
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Thursday, 13 January 2011 11:28 |
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The New York-based social networking company, which launched in 2009, was a pioneer in location-based "checking-in" to receive rewards and deals. The new "Foursquare for Business" pages have separate guidance for brands and venue owners, including a
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Mashable: Facebook Paid $8.5 Million to Acquire Fb.com |
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Wednesday, 12 January 2011 16:40 |
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How much money did Facebook fork over when it acquired Fb.com last year? A cool $8.5 million, more than 42 times the amount the company originally paid for ...
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Fast Company: Syyn Labs's League of Extraordinary Nerds |
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Wednesday, 12 January 2011 00:29 |
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The geek darlings behind Syyn Labs have created feats of fancy for the likes of Google, Disney, and the band OK Go. Now it's time for their biggest challenge yet: Create a business from their techy passion projects ...
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i media: Location-based apps: What works, what doesn't |
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Tuesday, 11 January 2011 11:19 |
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In November, the website Geeksugar poll 150 of its users on their favorite location-based applications, or apps. The results came in with nearly half of the group preferring Foursquare -- at 47 percent -- followed by 17 percent for Yelp, 15 percent for Gowalla, 15 percent for Twitter, and 6 percent for Loopt. For November 2010, the results are typical, but the rise of Facebook Places and the numerous premonitions of Foursquare's demise indicate a vastly changed landscape for location-based apps in 2011.
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The Star Online : The Star Online ranked second after Facebook among Malaysian marketers |
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Monday, 10 January 2011 20:51 |
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The Star Online is the second-most favoured digital media domain among marketers in Malaysia, after Facebook. According to the list of top 10 digital media companies released by Advertising + Marketing Magazine (A+M), The Star Online is the closest rival to the social networking site, with
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