ADVERTISING agency Lowe and Partners Malaysia has appointed Sailesh Wadhwa as strategic planning director. It says in a statement that his mandate is “to enhance and strengthen the relevance, engagement and effectiveness of Lowe's communication solutions for its blue-chip list of clients.”

Sailesh, a strategic brand and communications planning expert, was previously with Bates 141 India and Grey Colombo, where he specialised in brand strategy and consumer insights as group planning director.

Brands in his portfolio included Nestle, Reebok, Pantene, Motorola, Horlicks, Airtel and Incredible India.

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