StarBiz: Dentsu implements measures to persevere in cloudy economic climate
Saturday, 10 September 2011 22:55

DENTSU Inc, one of the world's biggest advertising groups, reported a whopping 274% jump in net income for the first quarter ended June 30 to 1.3 billion yen (RM50.1mil) from a year earlier. This was despite its consolidated billings (net sales) falling 3.6% year on year to 402.1 billion yen (RM15.5bil).
The Tokyo-headquartered company says in a statement that during the three-month period, ended June 30, the nuclear power plant accident and ensuing power supply restrictions in the aftermath of the Great East Japan Earthquake continued to adversely affect the economic climate.

“The business environment remained severe as some clients were cautious about spending their advertising budgets with their supply chains affected by the earthquake, causing disturbances to their production and shipment activities,” it says.

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