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Yahoo to help more than 150 newspapers mine more Internet revenue |
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Wednesday, 22 November 2006 21:15 |
SAN FRANCISCO (AP) - Yahoo Inc. has agreed to help more than 150 newspapers mine the Internet for additional advertising revenue in an alliance of recently beleaguered businesses.
SAN FRANCISCO (AP) - Yahoo Inc. has agreed to help more than 150 newspapers mine the Internet for additional advertising revenue in an alliance of recently beleaguered businesses.
Under the deal announced Monday, seven companies that collectively publish daily papers in 38 states are betting Yahoo's technological prowess and huge Internet audience will help them turn online advertising into a lucrative opportunity instead of a dire financial threat.
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