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TheSun: Retail media an effective ad tool |
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Wednesday, 31 December 2008 12:43 |
IN THE face of the flagging economy, many brands have opted for creative advertising approaches and strategically placed ads to capture consumers’ attention.
In particular, the retail/point-of-sales media targeted at the supermarket and hypermarket environ-ment has been getting a positive response from the industry.
Based on Nielsen media research, the point-of-sales segment has seen positive growth in advertising expenditure (adex) compared with previous years.
"Today, hypermarkets deliver to the masses, and retail media plays a role in reminding customers of product quality and benefits via creative advertisement placements at areas where the buying is happening," MagiqAds founder and executive director Sailendra Kanagasundram said at the inaugural Retail Media Forum recently.
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TheStar: Fast food gains popularity |
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Wednesday, 31 December 2008 12:40 |
SINCE the setting up of the first quick service restaurant (QSR) in Malaysia by A&W in 1963, this type of restaurants have been popping up, as the Chinese saying goes, like bamboo shoots after a spring rain.
With the rising affluence of Malaysians in the last 10 years, coupled with the need to dine in a more comfortable environment, QSRs have been gaining popularity.
The QSR concept has gone through an evolution in the last four decades. It is no longer confined to the dine-in experience today, as value-added services like drive-thru, 24-hour, and delivery service have been added to its business scope.
Names such as Kentucky Fried Chicken (KFC), Pizza Hut, McDonald’s and A&W have since become household brands for dining. They have become places for families, working adults and youngsters to hang out.
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TheStar: Truly, the tagline’s not to blame |
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Wednesday, 31 December 2008 12:39 |
One of the criticisms of Tourism Malaysia is that it employs too many ad agencies for its campaigns, making coordination difficult.
TIS the season for travel, so let’s take a look at the Malaysia – Truly Asia tagline, which will celebrate its 10th anniversary next year.
Last month an editorial in an English daily said the slogan is no longer unique as other countries in the region are becoming more multiracial and multicultural, and the writer claims that tourism industry players think the tagline should give way for something new to raise Malaysia’s tourism image.
I’m not so sure the slogan has outlived its usefulness. If there is any problem with Tourism Malaysia’s campaign, I believe it has more to do with execution than the slogan.
Malaysia – Truly Asia is truly an interesting slogan: it is almost parasitic in nature, clinging to the image of Asia as a whole which, for some people, means it gives Malaysia no identity of its own.
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TheEdge: Fleishman-Hillard wins PR award for 2nd year |
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Wednesday, 31 December 2008 12:33 |
FLEISHMAN-HILLARD Kuala Lumpur clinched the gold category “Campaign of the Year” for the second year running with its “BMW Shorties: Activating the Indie Film Spirit” campaign at the Malaysia PR Awards held on Dec 12.
The event is organised annually by the Public Relations Consultants’ Association of Malaysia. In last year’s Malaysia PR awards, Fleishman-Hillard’s “Tell Someone” entry for client Merck Sharp & Dohme took home the “Campaign of the Year” title. This year, its campaign won “Best Use of Digital”, a title it also won at the Asia-Pacific PR Awards last month.
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TheSun: Adspend surges 14% but faces headwinds in ’09 |
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Wednesday, 31 December 2008 12:32 |
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ADVERTISING expenditure in Malaysia is forecast to reach a record RM6.45 billion in 2008, 14% more than the RM5.66 billion the industry spent last year.
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Read more...
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Television audience measurement is a misnomer, wasting billions |
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Tuesday, 23 December 2008 16:45 |
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Man has walked on the moon. Laser surgery is performing miracles every day. A man called Barack Hussein Obama will soon be president of the United States. The world's largest Islamic population lives in a thriving democracy.
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Survey shows more people would choose to marry a plumber than a movie star |
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Monday, 22 December 2008 16:45 |
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Leading global market intelligence firm Synovate today released results from a seven-market survey on professions that revealed that people in the medical profession are the best marriage material, and people trust teachers more than any other profession.
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Media Love Advertising Themselves |
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Monday, 22 December 2008 16:42 |
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If you've heard an onslaught of HD Digital Radio Alliance ads or seen a heck of a lot of ABC promos lately, you're just very observant. The Media Monitors Special Report 2008, issued this week, tallies up spots to name the top 20 advertisers based on number of ads on radio, broadcast TV, cable TV and newspapers.
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It's not about beating the guy up |
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Monday, 22 December 2008 15:42 |
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As traditional marketing approaches become less effective for advertisers and harder to sell for media owners, GroupM, in part a pooled buying arm for WPP’s media agencies that uses its size to negotiate favorable rates and terms from broadcasters and publishers, is positioning itself as the organization best placed to help media owners as well as advertisers prosper.
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Interpublic set to cut 2,000 jobs |
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Monday, 22 December 2008 15:42 |
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Interpublic Group is considering targeted job cuts of as many as 2,000 positions, according to a report, just one day after it emerged that rival Omnicom is to cut 5% of its global workforce.
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