The Malaysian chapter of the International Advertising Association (IAA) is introducing a young professionals category and ramping up its activities, as it seeks to double its membership by year-end and boost its coffers.

President Harmandar Singh says the chapter, which has just over 40 members, aims for 80 members by the end of the year.

“We are also looking for sustainable members, not just people who sign up for one year,” he tells StarBizWeek in an interview.

He notes that IAA is the fastest gateway into the industry's networking scene as it is the only advertising trade association that allows for individual membership and the annual fee is relatively low at US$200 per year.

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