PETALING JAYA: Total advertising expenditure (adex) in the country slipped 0.9% year-on-year to RM856.21mil last month, according to data from information and measurement firm Nielsen.

For the three months ended March 2012, adex dipped 1.4% to RM2.27bil. However, industry experts were quick to point out that the figures were within expectations.

“The dip in adex came as no surprise, as traditionally advertising expenditure has always been slower in the first quarter (Q1),” Omnicom Media Group (OMG) managing director Andreas Vogiatzakis told StarBizWeek.

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