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NAGA DDB ON A PAINTING FRENZY WITH NIPPON PAINT 'BLOBBIES' |
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Thursday, 21 August 2008 11:00 |
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The Challenge
Mention ‘paint’ and Malaysians immediately think of the brand they grew up with – ICI. Nippon Paint wanted to change this and gave Naga DDB the task of overtaking ICI in top-of-mind consumer recall.
Ever since we launched the ‘What Colour Are You?’ campaign for Nippon Paint, every player in the market jumped on the bandwagon and wanted to ‘own’ colours as well.
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Thursday, 21 August 2008 10:29 |
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Singapore Telecommunications Limited (SingTel) has announced that the highly anticipated iPhone 3G will go on sale at 12.01am, 22 August. The new iPhone 3G combines all the revolutionary features of iPhone plus 3G networking that is twice as fast**, built-in GPS for expanded location-based mobile services, and iPhone 2.0 software which includes support for Microsoft Exchange ActiveSync and runs over 1,000 third party applications available through the new App Store.
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ADOBE DESIGN ACHIEVEMENT AWARD WINNERS ANNOUNCED |
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Wednesday, 20 August 2008 17:43 |
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KUALA LUMPUR: Adobe Systems Incorporated announced the winners of the eighth annual Adobe Design Achievement Awards, recognized as one of the world’s premier student design and film competitions.
The awards honour the most talented and promising student graphic designers, photographers, illustrators, animators, digital filmmakers and computer artists from renowned educational institutions around the globe. This year marked another record in submissions for the prestigious awards, with more than 2,700 students from 33 countries competing in the program.
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MARKETING MAGAZINE MALAYSIA EXCLUSIVE: BIG POTENTIAL IN HK FOR MALAYSIAN SMEs! |
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Tuesday, 19 August 2008 18:58 |
Malaysian small and medium-sized enterprises (SMEs) should tap into Hong Kong and China ’s building and construction industry, which records one of the world’s highest rates of growth, says the Hong Kong Trade Development Council (HKTDC).
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OLYMPICS PERFORMANCE INDEX SHOWS COCA-COLA LEADS RACE FOR ‘MARKETING GOLD’ |
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Tuesday, 19 August 2008 16:46 |
Coca-Cola has been ranked top in the most comprehensive study to benchmark the marketing achievements in China of brands sponsoring the Beijing Olympics.
The global drinks giant has fought off powerbrands including China Mobile, Samsung, Volkswagen and McDonalds to take the highest score in TNS partner CSM Media Research’s Olympic Performance index (OP). The index underlines the enormous value that Coca-Cola will take out of its sponsorship of the 2008 Olympics – which has already grossed more in sponsorship than any previous Olympics event.
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AGENCY CEOs OFFER CONFLICTING VIEWS ON GLOBAL ECONOMY |
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Tuesday, 19 August 2008 16:37 |
According to the results of a global survey of advertising agency chief executive officers, 60% of them said that economic conditions in their markets had worsened compared to the same time in 2007 and only 39% of the respondents felt that things would be better next year, yet the majority said so far clients are maintaining (46%) or increasing (15%) their advertising investment. North American advertising agency CEOs took a dimmer view of the state of their economy versus one year ago than their counterparts worldwide, with 65% saying that the economy in North American had worsened versus 53% of their counterparts globally.
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OPENING OF NEW SINGAPORE OFFICE |
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Tuesday, 19 August 2008 16:18 |
SINGAPORE: Pulse Group PLC (Ticker: PGRP) Pulse Group PLC is pleased to announce today the launch of its new Singapore office, its third in the Asia-Pacific region. The office will act as a client development hub to service the regional market research buying centres based on the Island republic. The Singapore office will be lead by industry veteran Wiryadi Hamidon who brings to Pulse a wealth of experience in the Market Research, branding, and outsourcing space.
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THE DATO MIRZA MOHD TAIYYAB SAGA: INNOCENT UNTIL PROVEN GUILTY |
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Tuesday, 19 August 2008 12:30 |
This article appeared on Malaysia Today's website on Thursday, 14 August 2008.
Yesterday morning, half the staff at the Ministry of Tourism's DG's office were in court to show support to their Boss who is being unfairly charged.
Sources say that Dato Mirza Mohd Taiyyab and his staff at the Ministry of Tourism have been a thorn in the side of Azalina Othman since she became its Minister. This is not by design. Taiyab has always been a simple and straight forward Civil Servant.
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MALAYSIAN WOMEN THIRD ADVANCED IN ASIA/PACIFIC |
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Tuesday, 19 August 2008 10:21 |
Women in Malaysia continue to rank as one of the highest scoring countries around the Asia/Pacific region. They are feeling more confident and positive about the role they play within the business and economic environment according to the research study.
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IN RESPONSE TO HOW ARE MEDIA AGENCIES MAKING MONEY? |
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Monday, 18 August 2008 14:39 |
Before I register my comments, I will provide some information on my background. This will allow any reader of my comments to make a more accurate appraisal on the value of my words. I am complete virgin in the advertising/media landscape. When compared to many of the readers here, I am nothing more then a sperm still swimming in some anonymous gonad, so forgive me if I sound naive.
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