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MINDSHARE REBRANDS WITH NEW LOOK! |
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Wednesday, 24 September 2008 11:29 |
Mindshare has unveiled a comprehensive worldwide rebrand of its corporate identity. The redesign, developed in partnership with branding agency Moving Brands, coincides with the WPP agency’s ongoing global restructure announced earlier this year – its first since launching more than ten years ago – and its intention to earn Mindshare the position of its client’s “lead business partner”.
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PIMPS AND PROSTITUTES AT DRAFTFCB MALAYSIA? |
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Wednesday, 24 September 2008 10:13 |
Cross-dressers, pimps and prostitutes – that was the order of the day at DraftFCB's recently held "Pimps and Hoes" event.
The cheekily themed event had staff of DraftFCB dress up, cross dress and coiffure their mane in outrageous styles and wigs that attracted curious stares, grins and outright laughter from surprised shoppers at Mid-Valley Megamall.
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BELT TIGHTENING BEGINS AS UNCERTAINTY SETS IN! |
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Wednesday, 24 September 2008 09:38 |
Global markets have been in a tailspin throughout the week, with major investment banks collapsing, the US dollar plummeting, and oil prices increasing at record levels in a single day. A recent Pulse of the Nation study closer to home by The Pulse Group gauged how such economic factors are affecting the Malaysian public. Here are some highlights:
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NOEL HEADS BACK TO THE PHILIPPINES TO HEAD MAJOR FOOD COMPANY! |
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Wednesday, 24 September 2008 09:26 |
Noel Lorenzana, Chairman/Managing Director of Unilever Malaysia & Singapore, has told ADOI that he is moving on by November after spending more than a year in Malaysia and Singapore.
He was last back in The Philippines in 2004, as marketing director for Personal Care, which was marked by a number of very creative campaigns and initiatives, a few of which won awards and set global records.
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QATAR TELECOM APPOINTS STEVEN MAK HEAD OF CORPORATE BRANDING |
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Wednesday, 24 September 2008 09:16 |
Steven Mak has joined Qatar Telecom (Qtel) as its Head of Corporate Branding, and will report to Adel Al Mutawa, Executive Director of Group Communications.
Steven was the Principal Brand Consultant of DiGi Telecommunications Sdn. Bhd. and has spent the last four years moulding the brand DiGi, into one of Malaysia’s most respectable & loved brand.
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INNITY APPOINTED EXCLUSIVE SOUTH EAST ASIA AD SALES AGENT FOR EBUDDY |
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Tuesday, 23 September 2008 15:44 |
KUALA LUMPUR: Innity, Malaysia’s largest premium advertising network and the market leader in online advertising in South East Asia announced today that it has been appointed the exclusive regional sales representative for eBuddy, the world’s leading independent provider of web and mobile instant messaging (IM). Innity is now the exclusive sales representative for eBuddy in Malaysia, Thailand, Singapore and Vietnam.
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LEO BURNETT TRIUMPHS AT AME AWARDS |
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Monday, 22 September 2008 16:37 |
Leo Burnett Sydney’s “Earth Hour“ campaign was again put in the awards spotlight as it scooped the Platinum Award, the leading prize at the Asian Marketing Effectiveness Awards 2008 held in Macau on 17 September. It also
took home four Golds in the categories of Best Idea, Best Integrated Marketing Campaign, Best Small Budget Marketing Campaign and Most Effective Use of Eco/Green Marketing.
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MAXIS DELIVERS BLACKBERRY BOLD! |
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Monday, 22 September 2008 11:31 |
Maxis Communications Berhad has delivered the first units of the much-anticipated BlackBerry® Bold smartphone to over 30 lucky postpaid customers. These customers were among the many Maxis subscribers who had pre-booked their BlackBerry® Bold online from mid-August 2008. They collected their units from the Maxis Centre in KLCC, Kuala Lumpur at a special event this afternoon.
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TBWA\ISC WINS ANOTHER GOLD AWARD FOR TOURISM MALAYSIA! |
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Monday, 22 September 2008 11:08 |
Barely a month after winning two Golds at the 2008 Pacific Asia Travel Association (PATA) annual awards, TBWA-ISC\Malaysia won its second Best Long Term Marketing and Branding Campaign Award for its Malaysia: Truly Asia campaign at the Asian Marketing Effectiveness Awards 2008 at the MGM Grand in Macau.
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ADOI MEDIA ANALYSIS: TV MORE RESILIENT THAN PRINT, BUT WILL THEY OVERTAKE PRINT? |
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Saturday, 20 September 2008 18:33 |
Print players in Malaysia are forced to seek new revenue streams with never ending increases in the price of newsprint. Coupled with declining readership is making television a better option for advertisers, if print ad prices keep going up. Newsprint prices have risen to RM3,123 a ton of late. Television players are not bogged down by such uncertainties, having a safe fixed-cost operations model in place. Furthermore, magazines have registered negative growth in advertising expenditure (adex) for the first half of this year.
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