Ted Lim, Executive Creative Director of Naga DDB has decided to take on new challenges after two decades with the advertising agency.

An English Literature graduate, Ted helped the agency win and grow over 50 accounts including DiGi, Perodua, Panasonic, Astro, Nippon Paint, Tourism Malaysia, Carlsberg, Mamee, BMW, Malaysia Airlines, Hong Leong Bank and most recently, Prudential Assurance.

The bread-and-award winner led Naga DDB to 3 Agency of the Year titles on the back of Malaysia's first D&AD Yellow Pencil, 5 Cannes Lions, 4 Clio Awards, 2 One Show Pencils, the country's only Asia-Pacific Effie, numerous AdFest and Spikes trophies. Naga DDB is Malaysia’s most consistently awarded ad agency in the last decade.

One of the most respected executive creative directors in the Asia-Pacific region, Ted has chaired and judged prestigious advertising award shows in New York, London, Sydney, Tokyo and Istanbul.

He sat with the DDB Worldwide Creative Leadership Council in New York, headed the Malaysian Chapter of AWARD School and lectured at DDB University. Copywriters and art directors who worked with him are now creative directors in Singapore, Hong Kong, China, Indonesia, Vietnam and Malaysia.

“After two decades of putting the agency before myself, I’ve decided to take on new challenges. Social media has opened up even more opportunities and I’m taking time off for a digital stint in London,” said Ted. “I’m not leaving the business. My son is studying medicine in the UK and someone has to pay the tuition fees. I’ll be back – hopefully, fresher and smarter – to explore my options and do bigger, better things. To quote one of my favourite writers, ‘All endings are also beginnings.’ I’d like to thank Datuk Vincent Lee, Bob Scarpelli and the many talented people I’ve had the good fortune to work with and learn from over the years.”

Fellow Executive Creative Director, Alvin Teoh, will take the reins of the leadership of Naga DDB’s creative department. A partner for Alvin will be announced within the next few months.