Effie Awards Malaysia is kicking off the 2011 Effie season with the the 2011 Effie Effectiveness Bootcamp. This one-day marketing effectiveness workshop is ideal for business, marketing and communications professionals of all levels, from students to Marketing Directors. The event is presented by Malaysia Effie Awards, Knowledge Partner the Star and sponsored by MATRADE.

Based on international marketing effectiveness case studies and best practice, this workshop will expose participants to the secrets behind the most effective marketing campaigns in the world. Participants will walk away with a clear and practical understanding of how well-honed strategies, breakthrough ideas, laser sharp media and compelling storytelling can be used to yield amazing marketing results and win marketing accolades.

Four highly regarded international and local guest speakers will share their experiences:

• Mr Judd Labarthe (Keynote Speaker): Executive Planning Director, aurgonauten G2 and G2 Germany – Winner of 50 Effie Awards Worldwide. Judge and moderator of Global Effie Awards and creator of Asia Pacific Effie Awards.
• Mr Azran Osman-Rani, Chief Executive Officer, Air Asia X
• Mr Daniel Comar, Executive Creative Director, OgilvyAction Asia Pacific
• Mr Don Howat, Executive Director, Nestlé Malaysia

Panelists include Ms Sulin Lau, Head of Marketing Services at DiGi and Effie, AME Award winner and Ms Wong Siah Ping, Strategic Planner, Marketer and Effie Winner. The event will be moderated by Mr Zayn Khan, Chief Advisor to Malaysia Effie Awards.

Participants will have the opportunity to take part in live case voting - a chance to sit in the shoes of an Effie Awards judge and dissect cases from head to toe.

This is a not-to-be missed event for anyone who is hungry for the skills and experience required to become a stand-out marketer!