Naga DDB and Rapp Collins have won the Bank Islam Malaysia advertising account for all branding work covering the Bank's roster of financial products. And Paragon Communications successfully clinched the...

Other agencies involved in the pitch process were Brandcell, Spencer-Azizul, Friends Advertising and Tijanimas during the review conducted recently. Incumbent Concept Communication and Promotions will however continue to handle all below-the line assignments.

Mohd Nasir Johar, Head of Corporate Branding at Bank Islam told ADOI that he estimates the total account to probably be worth around RM10 million. Media is still being handled by local media specialist Pakar Media.