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The 2008 PMAA Dragon for the Best Promotion Marketing Campaign in Asia has been awarded to iris Singapore for their “Top Shot” Campaign for Sony Ericsson Mobile Communications International, a campaign that motivated the public across 9 Countries to pass on the product benefits in a way that was truly engaging, involving and which more than addressed the sales objectives.
The 2008 PMAA Dragon for the Best Promotion Marketing Campaign in Asia has been awarded to iris Singapore for their “Top Shot” Campaign for Sony Ericsson Mobile Communications International, a campaign that motivated the public across 9 Countries to pass on the product benefits in a way that was truly engaging, involving and which more than addressed the sales objectives.
This year PMAA was dominated by Campaigns right across Asia that focused on the use of multiple disciplines, innovation in communication and the enhancing of brand image and equity.
Of the total PMAA Gold Dragons, awarded from Entries from 13 Countries, China emerged as an equal Winner with India in the largest PMAA Programme ever.
“The Judging Panel reported that is was apparent this year Promotion Marketing techniques and disciplines are now being used by Marketers much more evenly throughout the Region than in the past and many of the strategies and executions were truly World Class. Marketers are clearly challenging strategies in order for their brands to stand out from the ever increasing market clutter. It was also very pleasing to see the increase in campaigns for local Asian brands” said Mike Da Silva, PMAA Director and President for the Marketing Agencies Association Worldwide, organisers of the prestigious, MAA GLOBES now in its 22nd year.
51 Gold, Silver & Bronze Dragons have now moved on to represent Asia in the MAA GLOBES, to be judged against the largest number of Winning Campaigns from Promotion Marketing Award Programmes run in Argentina, Austria, Australia, Brazil, Canada, Ireland, Israel, Japan, Russia, Switzerland, Turkey, UK and the USA. Winners will be announced at the Award Ceremony at the Park Hyatt, Toronto, Canada during the Fall Conference of MAA Worldwide, on October 20th 2008.
This is the 9th year of the Promotion Marketing Awards of Asia, which in such a short period, has dominated the long running MAA Worldwide GLOBES, which recognises the very Best of the Best in Promotion Marketing in the World. Last year, PMAA Winners won 4 of the 16 GLOBES and for two years running, PMAA Best in Asia from India and Korea have won the GLOBE for the Best Campaign in the World.
1. Best Integrated Communications Campaign
|
Dragon
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Agency
|
Client
|
Campaign
|
|
Gold
|
Ogilvy & Mather Pvt Ltd (India)
|
Hindustan Unilever Ltd
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Lifebuoy Swasthya Chetna
|
|
Silver
|
Bates 141 Singapore Pte Ltd
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Asia Pacific Breweries Singapore Pte Ltd
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Heineken Project World
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|
Bronze
|
iris (Singapore)
|
Sony Ericsson Mobile Communications International AB
|
Top Shot
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2. Best Sponsorship or Tie-In Campaign
|
Dragon
|
Agency
|
Client
|
Campaign
|
|
Gold
|
Cheil Worldwide (Korea)
|
Cheil Industries Inc
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Bean Pole Man Goes to PIFF
|
|
Silver
|
TEQUILA\ Shanghai (China)
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Royal Salute
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Royal Salute Polo Gold Cup Campaign
|
|
Bronze
|
Bates 141 Singapore Pte Ltd
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Heineken International
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Heineken Rugby World Cup
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3. Best Use of Direct Marketing in a Promotion Campaign
|
Dragon
|
Agency
|
Client
|
Campaign
|
|
Gold
|
TBWA-TEQUILA\ Manila (Philippines)
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UNICEF
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UNICEF
|
|
Silver
|
Solutions Digitas (India)
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Hewlett-Packard Singapore
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Butterfly
|
|
Bronze
|
OgilvyAction Japan KK
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The Economist
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The Economist - Grasping the Intricacies of Japan
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4. Best Innovative Idea or Concept
|
Dragon
|
Agency
|
Client
|
Campaign
|
|
Gold
|
OgilvyAction Japan KK
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British American Tobacco Japan
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KOOL BOOST: Revolutionise the Ritual
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|
Silver
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Momentum Indonesia
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PT Unilever Indonesia TBK
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J-Topia
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|
Bronze
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Y&R (Singapore)
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Overseas-Chinese Banking Corporation Limited
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OCBC Curiosity
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5. Best Digital Communications Campaign
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Dragon
|
Agency
|
Client
|
Campaign
|
|
Gold
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Virtual Marketing (India) Pvt Ltd
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Hindustan Unilever Limited
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Axe Vice Deodorant
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|
Silver
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J Walter Thompson Japan Ltd
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Suntory Limited
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PEPSI NEX BAZAAR - Let's Go Shopping Every Week!
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|
Bronze
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JWT Vietnam
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Mobile Solution Services
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Handy.com.vn Launch
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6. Best Brand-Building Campaign
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Dragon
|
Agency
|
Client
|
Campaign
|
|
Gold
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McCann Erickson Malaysia
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Proton Malaysia
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Persona - Our Pride and Joy
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|
Silver
|
TEQUILA\ Shanghai (China)
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Martell
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Martell Noblige Charismatic Fashion Campaign
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|
Bronze
|
JWT Activation Bangkok (Thailand)
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Unilever Thai Trading Limited
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Knorr Energy Morning Dance
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7. Best Business to Business Campaign
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Dragon
|
Agency
|
Client
|
Campaign
|
|
Gold
|
OgilvyAction China
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Durex (China)
|
Durex
|
|
Silver
|
OgilvyAction Japan KK
|
The Economist
|
The Economist - Grasping the Intricacies of Japan
|
|
Bronze
|
Rapp Collins China
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Virgin Atlantic Airways
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Virgin Atlantic 8th Birthday in China Travel Agent Incentive
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8. Best Trade Marketing or Account Specific Campaign
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Dragon
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Agency
|
Client
|
Campaign
|
|
Gold
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Bates 141 Singapore Pte Ltd
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Asia Pacific Breweries Singapore Pte Ltd
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Heineken All Stars
|
|
Silver
|
Solutions Digitas (India)
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Microsoft Corporation (I) Pvt Ltd
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My First Office
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|
Silver
|
Rapp Collins China
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Virgin Atlantic Airways
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Virgin Atlantic 8th Birthday in China Travel Agent Incentive
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9. Best Event or Experiential Marketing Campaign
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Dragon
|
Agency
|
Client
|
Campaign
|
|
Gold
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OgilvyAction Japan KK
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Jetstar
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Jetstar Launch Activity
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|
Silver
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iris (Singapore)
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Sony Ericsson Mobile Communications International AB
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Experience Music Differently
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|
Bronze
|
Kidstuff Promos & Events Pvt Ltd (India)
|
Intel
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Multiply Your Grooves
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|
Bronze
|
Bates Asia 141 (Philippines)
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Southeast Asia Food Inc
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Datu Puti Siglaruan
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10. Best Activity Generating Brand Loyalty
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Dragon
|
Agency
|
Client
|
Campaign
|
|
Gold
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Nitro Shanghai (China)
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Mars China
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Dove China
|
|
Silver
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SurfGold Pte Ltd (Taiwan)
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Hewlett-Packard Taiwan
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HP Original Reward Taiwan
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|
Bronze
|
J Walther Thompson Japan Ltd
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Suntory Limited
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PEPSI NEX BAZAAR - Let's Go Shopping Every Week!
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11. Most Effective Long Term Marketing Campaign
|
Dragon
|
Agency
|
Client
|
Campaign
|
|
Gold
|
Ogilvy & Mather Pvt Ltd (India)
|
Hindustan Unilever Ltd
|
Lifebuoy Swasthya Chetna
|
|
Silver
|
Mirchi Activation (India)
|
Mirchi Activation
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Kolkata Police Friendship Cup 2007
|
|
Bronze
|
Nitro Shanghai (China)
|
Dove China
|
Dove China
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12. Best Dealer or Sales Force Activity
|
Dragon
|
Agency
|
Client
|
Campaign
|
|
Gold
|
TBWA-ISC\TEQUILA-MYALO\Malaysia
|
Michelin Malaysia
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The Michelin Masters
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|
Silver
|
Bates 141 Singapore Pte Ltd
|
Asia Pacific Breweries Singapore Pte Ltd
|
Heineken All Stars
|
|
Bronze
|
Solutions Digitas (India)
|
Sony Ericsson Mobile Communication India Pvt Ltd
|
Big League Program
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13. Best Brand Awareness & Trial Campaign
|
Dragon
|
Agency
|
Client
|
Campaign
|
|
Gold
|
Euro RSCG 4D (China)
|
Nokia
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Nokia 5310 Launch Campaign - Shanghai
|
|
Silver
|
OgilvyAction Japan KK
|
British American Tobacco Japan
|
KOOL BOOST: Revolutionise the Ritual
|
|
Bronze
|
JWT Vietnam
|
Mobile Solution Services
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Handy.com.vn Launch
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14. Best Activity Generating Brand Volume
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Dragon
|
Agency
|
Client
|
Campaign
|
|
Gold
|
iris (Singapore)
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Nokia
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Nokia 5310 Launch Campaign -
Shanghai
|
|
Silver
|
Y&R (Singapore)
|
British American Tobacco Japan
|
KOOL BOOST: Revolutionise
the Ritual
|
| Bronze |
JWT Vietnam
River Orchid Group (Cambodia)
|
Unilever Vietnam
Unilever Cambodia Ltd
|
Knorr Tet 2008 - God of Luck
Sunsilk Carnival
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15. Best Cause or Charity Marketing Campaign
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Dragon
|
Agency
|
Client
|
Campaign
|
|
Gold
|
OgilvyAction China
|
Organ Procurement Organization
of China
|
Organ Recycling Bin
|
|
Silver
|
McCann Erickson Malaysia
|
Proton Malaysia
|
Proton Sneeze
|
|
Bronze
|
Y&R (Singapore)
|
MCYS, National Council for Problem Gambling
|
Excuses
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16. Best Small Budget Campaign
|
Dragon
|
Agency
|
Client
|
Campaign
|
|
Gold
|
Jagran Solutions (A Unit of JPL)
(India)
|
Red FM 93.5
|
Raksha Bhandan
|
|
Silver
|
Ogilvy & Mather Pvt Ltd (India)
|
Hindustan Unilever Ltd.
|
Lifebuoy Gurudwara Activation
|
|
Bronze
|
OgilvyAction China
River Orchid Group (Vietnam)
|
Durex (China)
Thanh Bac Indochina Co Ltd
|
Durex
Levi’s Raffle Draw Event
|
Dragons by Country
|
Dragon
|
Agency
|
Client
|
Campaign
|
|
Gold
|
OgilvyAction China
|
Organ Procurement Organization
of China
|
Organ Recycling Bin
|
|
Silver
|
McCann Erickson Malaysia
|
Proton Malaysia
|
Proton Sneeze
|
|
Bronze
|
Y&R (Singapore)
|
MCYS, National Council for Problem Gambling
|
Excuses
|
Dragons by Country
|
Dragon
|
Agency
|
Client
|
Campaign
|
|
Best in China
|
OgilvyAction China
|
Organ Procurement Organization
of China
|
Organ Recycling Bin
|
|
Best in India
|
Ogilvy & Mather Pvt Ltd (India)
|
Hindustan Unilever Ltd
|
Lifebuoy Swasthya Chetna
|
|
Best in Japan
|
OgilvyAction Japan KK
|
British American Tobacco Japan
|
KOOL BOOST: Revolutionise
the Ritual
|
|
Best in Malaysia
|
McCann Erickson Malaysia
|
Proton Malaysia
|
Persona - Our Pride and Joy
|
|
Best in Singapore
|
iris (Singapore
|
Sony Ericsson Mobile
Communications International AB
|
Top Shot
|
|
Best in Vietnam
|
JWT Vietnam
|
Unilever Vietnam
|
Knorr Tet 2008 - God of Luck
|
The Dragon of Asia
|
Dragon
|
Agency
|
Client
|
Campaign
|
Best in Asia
|
iris (Singapore)
|
Sony Ericsson Mobile
Communications International AB
|
Top Shot
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