At Friday’s glittering awards ceremony for the 4th Media Specialists Association (MSA) Awards at the One World Hotel in 1 Utama, MindShare clinched the Grand Prix and Agency of the Year while Perodua was awarded Advertiser of the Year! Brought to you by AMP Radio Networks.

At Friday’s glittering awards ceremony for the 4th Media Specialists Association (MSA) Awards at the One World Hotel in 1 Utama, MindShare clinched the Grand Prix and Agency of the Year while Perodua was awarded Advertiser of the Year! Brought to you by AMP Radio Networks.

The Media Specialists Association (MSA) Malaysian Media Awards entered its fourth year garnering a total of 236 entries, up 13% from last year! Media solutions were submitted on a Presentation Board which included Summaries of not more than 50 words,of the Challenges, Solution/Strategy and Results of the entry.Entries were judged specifically on great use of the media, regardless of the product or service. Judging scores are based on the following criteria:

The MSA Malaysian Media Awards are open to all parties involved in the use of media for advertising purposes such as MSA members, media specialists, advertising agencies and advertisers.

Winners receive Gold, Silver and Bronze trophies. Special prizes include the Grand Prix trophy, awarded by the Jury to the best overall entry, and The Agency of the Year trophy for the agency with the highest accumulated points scored from all categories in the competition. Plus a special award for the Advertiser of the Year!

ADOI witnessed the judging sessions, and noted that the process was thorough and rigorous, with much discussion and debate at various stages. The varied jury came from the marketers/advertisers side, leading media specialists, media owners and ad agency heads.

We believe the final winners truly deserved their victories.

ADVERTISER OF THE YEAR

PERODUA

GRAND PRIX

MINDSHARE - HOTLINK -GWEN.FM

AGENCY OF THE YEAR

MINDSHARE

BEST USE OF TELEVISION

AWARDS	AGENCY	CLIENT
GOLD	VISEUM	PERODUA VIVA - CREATING LOVE AT FIRST SIGHT
SILVER	MEDIACOMPETE	SILKY GIRL - MUKHSIN "MY FIRST LOVE"
BRONZE	CARAT	NIVEA - TONIGHT'S THE NIGHT

BEST USE OF SPONSORSHIP

AWARDS	AGENCY	CLIENTS
GOLD	MINDSHARE	KOTEX - KAISARA - EVERY TEENAGE GIRL'S BEST FRIEND
SILVER	MINDSHARE	MILO - 50 GLORIOUS MOMENTS
BRONZE	MINDSHARE	DA MA CAI - SOLDIER OF FORTUNE

BEST USE OF NEWSPAPER

AWARDS	AGENCY	CLIENT
GOLD	CARAT	CARLSBERG - WELL WISHERS
SILVER	MINDSHARE	HEINEKEN- FREEZES READERS ATTENTION
BRONZE	CARAT	MAYBANK - STRIKING WHEN THE IRON IS HOT

BEST USE OF OUT OF HOME MEDIA

AWARDS	AGENCY	CLIENT
GOLD	CARAT	MINI - DRIVING MINI TO ALL CORNERS OF IMAGINATION
SILVER	UNIVERSAL McCann	LISTERINE - LOOK GOOD FEEL GOOD
BRONZE	OMD (M) SDN BHD	RIDSECT - THE BIG DEAL

BEST USE OF MAGAZINE

AWARDS	AGENCY	CLIENTS
GOLD	ZENITH MEDIA	SONY VAIO CR "COLOR BITE"
SILVER	MINDSHARE	NIKE - ZOOM
BRONZE	MINDSHARE	HEINEKEN - HEINEKEN WINS THE COOL CROWD

BEST USE OF RADIO

AWARDS	AGENCY	CLIENT
GOLD	MINDSHARE	HOTLINK -GWEN.FM
SILVER	MINDSHARE	PURINA ONE - DJ BARK PURINA ONE
BRONZE	CARAT	COLONEL RICE COMBO - SAY WHAT?NEVER EAT RICE?

BEST USE OF A SMALL BUDGET ( UNDER RM 100 000)

AWARDS	AGENCY	CLIENT
GOLD	MINDSHARE	VOLVO - REELING IN THE RICH WITH VOLVO JOCKEYS
SILVER	MINDSHARE	LUNA - STAEDTLER - BUY ORIGINAL
BRONZE	CARAT	20TH CENTURY FOX- " THE SIMPSONS - HAVE YOU SEEN HIM?"

BEST USE OF DIGITAL

AWARDS	AGENCY	CLIENT
GOLD	MINDSHARE	SUNSILK- FIRST LIVE CONCERT ON WEBCAST
SILVER	CARAT	MAYBANK - HAVE YOU MET AGENT "M"
BRONZE	CARAT	BMW - EXPERIENCE THE F1 ON YOUR DESKTOP

BEST USE OF INTEGRATED MEDIA CAMPAIGN

AWARDS	AGENCY	CLIENT
GOLD	VIZEUM	PERODUA VIVA - CREATING LOVE AT FIRST SIGHT
SILVER	MINDSHARE	MILO - A WALK DOWN MEMORY LANE WITH MILO
BRONZE	ZENITH MEDIA	CELCOM - FOOTBALL MAD NATION