Every year the Malaysian Media Conference pays tribute to one leading personality who has contributed significantly to the media and marketing communications industry in Malaysia. There is only one winner per year.

Past recipients have included Margaret Lim, Executive Chairman & CEO of Aegis Media Malaysia, Dato Borhanuddin Osman, Executive Director of AMP Radio Networks and Young Media Entrepreneur Sivanathan Krishnan, Managing Director of TrapperMPG.

This year's MMC Award recipient is 4As President Datuk Vincent Lee who was honoured with the Leadership in Innovation award together with a tribute to the 4As, for blazing new trails to develop the marketing communications industry in Malaysia in recent years! The award was co-presented by Harmandar Singh, Organising Chairman of the Malaysian Media Conference with iPhone Guru and innovation speaker Bob Borchers!

The 7th Malaysian Media Conference on June 9 was the biggest ever with a record participation of over 350 pax who came from the following companies:

Admax, Aegis, ALT Media, Amphibia Digital, An Binh Telco (Vietnam), Asia Media, Astro, Bandar Raya Dev., Baron, Bernama, Better, Big Tree, Bloomingdale, Blue Ocean, British Council, BuzzCity, Carat, Carlsberg, Celcom, Chevron, VIMB, Clarins, Creative Juice Sil, Dentsu, DiGi, Digital 5, Digital Kung-Fu, DKSH, Egency, Elken, EON, FriedChillies, FunBox, Go Comm, Grey, GroupM, H-Media, idotyou, IBM, Ignite, Ikea, Insight Research, Intigius, Iskandar Malaysia, Jobstreet, Johnson & Johnson, Leaderomics, L'Oreal, M&C Saatchi, MagiqAds, Malay Mail, MAS, Maxis, Maybank, MDA, Mead Johnson, Media Consortium Corp., Media PI, Melium, Meru Utama, Mitsubishi, MMP Comms., MNC Wireless, Naga DDB, Narrada, Nestlé, Netinfinium, Nuffnang, Ogilvy, Olympus, On-Target, Phlips, Pixel Integrated, Posterscope, Powerup Success, Prudential, Pulse, Rapp, Redtone, RHB, Sekhar Research, Simfoni Maya, Sin Chew, SME magazine, Soluzione, StellarNet, Sunway, Super Pages, The Star, TM Berhad, The Edge, Nielsen, TheSun, TM Info, TNS, Trinity Wizards, Unilever, Universal McCann, Vivaki, Vizeum, Xixili Intima, Y&R, YouthAsia, Zo-Baby..