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| CNY Family Concept TVCs by McCANN Drive Home Togetherness Message! |
| Monday, 25 January 2010 13:47 |
Ahead of the most important festival of the traditional Chinese holidays, KFC rolls out a McCann Erickson-developed campaign to launch its Chinese New Year’s Fortune Feast. The campaign, which started last week, will be running across TV, press, Out-Of-Home, Point-Of-Sale and Direct Mailer. Targeting families that get together to herald in the Chinese New Year, the campaign idea is centered on ‘discovering a new way to celebrate’ to communicate that Chinese New Year reunions are more enjoyable with KFC. At the core of the campaign is a 20-second TV spot that combines a lighthearted observation about festive family gatherings and the finger lickin’ good taste of the KFC Fortune Feast. Farrokh Madon, Executive Creative Director, McCann Erickson Singapore adds, “We tap on the insight that youths are pestered during the Chinese New Year celebrations with questions about marriage and careers, by their well-meaning elders. In this humorous spot, we show that KFC helps them discover a new way to celebrate.”  Credits Project name : NAGGING Client : KFC Brief : TO LAUNCH CHINESE NEW YEAR’S FORTUNE FEAST Creative Agency : McCANN ERICKSON SINGAPORE ECD : FARROKH MADON Art director : LIONG KHOON KIAT Writer : COLIN KOH Planner : ROSALINE TAN Client Servicing : CHRISTOPHER YONG / SHIRLEY ANG Media agency : MINDSHARE Media planner : CHARMAINE DENG / MILLICENT TAN Production house : SHOOTING GALLERY Director : YEE CHANG KANG Editor/Re-toucher : VHQ Tags:
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