Spikes Asia, the regional creative advertising and communications festival for Asia Pacific, has partnered with JWT Singapore for the third year running to produce the 2012 marketing campaign.

"As a Festival that celebrates creativity, it’s important that the Spikes Asia branding is regenerated each year to remain fresh and relevant. We’re delighted that we could partner with JWT Singapore again for this campaign, which is currently running across the region", said Myriam Coupard, Festival Director Spikes Asia.

The team behind the work included Valerie Cheng, Executive Creative Director, Laurent Pastorelli, Art Director and Elrid Carvalho, Senior Copywriter, all three being from JWT Singapore, an agency that took home bronze trophies in both the Design and Media categories at last year’s Spikes Asia Awards. The campaign sees three different design executions currently running across the Asia Pacific region, 'Lift', 'Bread' and 'Lighter' which all celebrate ideas that changed the world.

Commenting on the thoughts behind the campaign Valerie Cheng of JWT Singapore said, "These are exciting times in advertising for agencies and clients. We are seeing more campaigns and ideas, which actually changes people's behavior and has an effect on people's lives. Actually, it is not difficult to find inspiration when we are surrounded by such brilliance every day. It's easy to dismiss something as common as the elevator and forget that it was once someone's amazing idea."

Spikes Asia takes place from 16-18 September at Suntec Singapore. Anyone wishing to attend the Festival can register through the website. Further details can be found at www.spikes.asia.