AUGUST ISSUE OF MARKETING IS SIZZLING!

Available across 130 bookstores nationwide, the latest issue MARKETING magazine is power-packed with more news, views and issues from Malaysia and around the globe! Marketing marketing never looked more sexy...


Content Highlights:

MALAYSIAN CMO CONFERENCE IN ALL ITS GLORY

The International Advertising Association (IAA) Malaysia together with MATRADE (Malaysia External Trade Development Corporation) held their inaugural Chief Marketing Officers (CMO) Conference at the MATRADE Exhibition & Convention Centre recently to an industry audience of more than 350 professionals. It was a day when inspiration met business. From the sales office to the executive boardroom…

CANNES 2012 SHINES FOR MALAYSIA!   

Y&R Malaysia took home one Silver and one Bronze Cannes Lion in the Outdoor category and one Silver and one Bronze Cannes Lion in Design for its ‘More than just the classics’ series of ads for long-term client Penguin Books Malaysia.

MARKETERS CHOICE CREAM AWARDS IN ITS FIFTH YEAR!

CREAM stands for Client Relationship And Experiences with Agencies in Malaysia. This robust annual survey is commissioned by MARKETING magazine, conducted by TNS-RI using their world famous TRI*M stakeholder measurement tool, and in collaboration with R3, one of the world’s leading agency evaluation and assessment...

MALAYSIAN MEDIA AWARDS 2012 SEES UM ON A TRIPLE STREAK!

The 8th Malaysian Media Awards ceremony, themed Friday the 13th, which took place at the Royale Chulan Hotel on 13 July 2012 (Friday), was a ‘frightfully’ exciting evening for the media industry as the Media Specialists Association announced the winners for the MMA 2012. The Media Awards ceremony was attended by representatives from leading advertising, creative and media agencies, advertisers, as well as media owners…


HACKING OF BRANDS

When Jules a.k.a Mei Mei Yap’s love for everything IKEA inspired her to set up an unofficial blog encouraging her social network to share their inspired creations, she perhaps didn’t realize what she was about to trigger…

ANDREAS VOGIATZAKIS GOES BEYOND THE HORIZON

Albert Einstein once said “I never think of the future - it comes soon enough.” On June 26, 2012, during an event much like a looking glass in a “live movie” format that was never done before, PHD Malaysia provided a peek to the future and outlined…

POWER OF NEWSPAPER DESIGN   

Award-winning Polish designer Jacek Utko who employed his skills and experience as a graphic designer to transform newspapers in several East European countries with radical layouts and refreshed editorial content...

DIGITIZING SPEND

For most of digital’s existence, advertisers in Asia barely peeled off 2% of their overall advertising budgets for efforts in the realm. Frankly, the spending was scarcely better in the other regions of the world, despite a few high profile cases to the contrary. Agencies and clients typically ran away from it because they didn’t...


And much,  much more….   

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