Hong Leong Islamic Bank has launched its new Upin & Ipin Hong Leong Junior-i Reloadable Debit Card, that seeks to help parents better guide their children in understanding the importance of saving and personal money management.

“The Hong Leong Junior-i Reloadable Debit Card is an effective and handy tool to teach young ones to be financially savvy - a real concern amongst parents today who worry about their kids’ financial future due to lack of money management skills,” said Raja Teh Maimunah Raja Abdul Aziz, Chief Executive Officer of HLISB.

“We are also facilitating young savers to enjoy the longer term benefits of investments, beyond just savings, via our Hong Leong Junior General Investment Account-i. It’s never too early for children to learn the value of investment,” added Raja Teh Maimunah. Investments are made via ad-hoc transfers from the Hong Leong Junior Savings Account-i account or via Standing Instruction whereby an automatic monthly investment is made in multiples of RM1,000.

Profits from investments will be accrued daily and credited to the savings account. Speaking on the partnership with Les Copaque Sdn Bhd, production company behind Upin & Ipin, Raja Teh Maimunah explained that the fun generated by the vast popularity of Upin & Ipin amongst Malaysians made it an ideal choice, as the homegrown series inculcates many important values amongst the young ones similar to what HLISB and the card promotes.

To mark the partnership that saw a special appearance by Upin & Ipin at the launch, Upin & Ipin merchandise including notebooks, wallets, coin boxes and plush toys are offered as Early Bird gifts to accountholders based on the deposit requirements.