Scania Malaysia has appointed Creative Juice\Kuala Lumpur (CJ\KL) to handle its marketing and communications work in a three-way pitch this year.

According to Ian Tan, Marketing and Communications Manager for Scania Southeast Asia, “The pitch is part of a stringent but progressive Scania procurement process to select a business partner. The selected agency must be able to produce good quality work with cost-efficient resources. This is in line with Scania’s core values, its focus on working methods and dedicated employees and partners.”

CJ\KL is excited to be helping Scania in providing the best profitability for its customers by delivering optimised heavy trucks and buses, engines and services. “We took a different perspective in the Scania pitch. It is business-to-business. Therefore, understanding the needs of Scania customers’ business is just as important as their customers’ customer.” Hui Tsin, General Manager, CJ\KL explains.

Scania (Malaysia) Sdn Bhd is a wholly owned subsidiary of Scania CV AB, Sweden, and the brand has been active in the Malaysian transportation industry since 1971. The company is the sole distributor, importer and assembler of new Scania trucks and bus chassis in Malaysia, as well as providing a full range of after-sales services.