Mindshare has once again topped the RECMA billings report in Asia Pacific, including India, China, Indonesia, Malaysia, Thailand, Singaporem, Vietnam and Hong Kong, according to the latest RECMA Global Billings Rankings report.

The report compares 64 countries around the world, 14 of which are in Asia Pacific. In all these markets, RECMA compares media agency brands and holding groups to determine buying power of each of the network brands.

RECMA calculates overall billings by combining buying billings (based on adjusted ad spend monitored data) with digital and diversified services billings. Across the Asia Pacific countries listed, Mindshare ranked first in two thirds of the markets and within the top few in Taiwan, Japan and the Philippines. GroupM holds the number one spot in 10 markets and is second in Japan, New Zealand and the Philippines.

RECMA also revealed that GroupM is the only group out of the six to reach an industry share greater than 20% in the six regions.

Mindshare comprises nearly 14% of the industry share across Asia Pacific, with Starcom at 11.4% and OMD at 9.5%.

The full report can be downloaded from the RECMA website.
www.recma.com