What can you put into and get out of a portable display?

A lot, it seems, if you ask Sugumaran Subramanian, Sales and Operations Manager of Display Asia, which celebrates its twenty-fifth anniversary this month.

Display Asia, Malaysia’s leading portable display specialist, offers a one-stop service, ranging from concept design, display system fitting, material selection, printing and laminating, installation and set-up, logistics and inventory managements, and maintenance.

“Our goal is to deliver the best quality portable display products and solutions to help clients achieve their business and marketing objectives,” says Subramaniam. “We do this by uniting simplicity, innovation, and sustainability in attractive and portable display solutions.”

Display Asia’s extensive range of portable display solutions includes products from partners like Spennare from Sweden, Penguin from Austria, Expand from Sweden, and Twist from the
United Kingdom.

“We’re definitely making headway in extending our services in Asia,” says Dato Rishya
Joseph, Chief Executive Officer, People ‘n Rich Group of Companies. “For instance, our
partnership with Spennare, one of the world’s leading specialists in portable mobile
marketing systems, has resulted in a footprint that has given us presence in all key cities in
the Asia Pacific region.”

Display Asia’s simple hub and panel design are ideal for fuss-free set-ups, and the various
custom wall configurations are good for full-colour graphics and merchandising for
roadshows, conferences, events, exhibitions, and retail.

“The portable display is innovative, easy to assemble, and creatively designed to fit the
Malaysian market,” maintains Subramaniam. “Whatever design one chooses, the end result
makes for a stunning display.”

He adds that one of the trade show rules is that you have a mere three seconds to catch
the attention of a visitor. “The best portable displays need to work fast with bright colours,
unique shapes and styles, and great design.”

When Display Asia started in 1987, one of its early goals was to create an exceptional
customer experience. “Nothing has impeded our efforts in delivering the best ideas to
exceed expectations. Our clients cherish the business relationship we have built over the
years, and their success means a lot to us, which gives our work some real validation.”

He adds: “Today’s business is about creating customer engagement and affinity with our
wide range of products, coupled with ideation and creativity integral to being intrusive and
visible in the highly competitive market place.”

This year, Display Asia aims to reinforce its market leadership by extending its reach beyond
Malaysia and target new customers. Apart from its nationwide network within Malaysia,
Display Asia has made inroads into Indonesia, Vietnam, Thailand, Singapore, Brunei, and
China markets in recent years.

Among Display Asia’s key clients are CIMB Group, Pharmaniaga, MIDA, Petronas, Tourism
Malaysia, Green Tech, and ECER.

Display Asia is part of People ‘n Rich Holdings, which has a global presence covering 68
offices in 18 countries through its affiliation with the worldwide Hakuhoda Group, Japan’s
second largest agency network.