Fox International Channels (FIC) has appointed Ms Pramila Rajagopal to the newly created position of Director of Adsales and Partnerships – Malaysia, in its effort to tap into the burgeoning PayTV advertising growth and expand its reach with advertisers and agencies in Malaysia and Brunei.

Basil Chua, Territory Head of Fox International Channels told ADOI, "Since establishing our presence in Malaysia 3 years ago, Fox International Channels, in partnership with Astro Media Sales, has been successful in growing our partnerships with leading advertisers and media agencies across all categories. Today, we have a highly talented adsales team that delivers some of the best creative television campaigns and integrated media solutions for our clients. We are confident that with Pramila leading the adsales team, she will be able to continue the aggressive growth of our adsales business."

"Fox International Channels' network of 12 SD and HD channel services on Astro has the widest distribution, delivering a cumulative reach of over 10 million television households across Malaysia today. Our iconic brands of National Geographic Channel, Nat Geo Wild, STAR World, Fox, FX and Fox Movies Premium are the most-watched television channels on Astro, bringing to advertisers quality and premium audiences," he added.

At FIC, Pramila, with her 18 years of experience in television and print advertising, is charged with growing the multi-market and local adsales budgets, expand the client base and build on the strong relationships with current advertisers and agencies. She was previously driving Zee Entertainment Enterprises as Deputy Vice President in Malaysia helming distribution, syndication, sales and marketing.