Y&R Malaysia Adds Four Cannes Lions to Award Haul
Thursday, 21 June 2012 11:02
Y&R Malaysia has added Cannes Lions to its already impressive award haul for its work for long-term client Penguin Books Malaysia.
The agency took home one Silver and one Bronze Cannes Lion in the Outdoor category and one Silver and one Bronze Cannes Lion in Design for its “More than just the classics” series of ads.
Commented Gigi Lee, creative director Y&R Malaysia, “It’s very gratifying to win such prestigious awards for a client like Penguin Books, which has been with us since 2005. Great work is produced with the support of great clients, and is down to an amazing team effort from everyone.”
“We are obviously immensely proud of Y&R Malaysia’s wins at Cannes Lions, the ANDY
Awards, and making it into the D&AD Annual 2012. It’s testament to the strength of Y&R’s
creativity in the region that a comparatively small market like Malaysia can triumph at
international level and shine on the global stage,” added Sanjay Bhasin, chief executive officer,
Y&R Southeast Asia.
Y&R Malaysia previously brought home two Silvers from the ANDY Awards in New York,
for ‘The Pied Piper of Hamelin’, ‘The Wizard of Oz’ and ‘The Jungle Book’, promoting Penguin
Audiobooks. The Silvers ANDYs were in the Newspaper: Entertainment - Motion Pictures,
Plays and Books (Campaign) and Newspaper: Technique & Artistry - Illustration (Campaign)
categories. The Penguin Audiobook work also made it ‘In-Book’ into the esteemed D&AD
Annual, in the Illustration / Illustration for Advertising category.
Campaign – More than just the classics
Client – Penguin Books Malaysia
Executive Creative Director - Gigi Lee
Creative Group Head - Hor Yew Pong
Copywriters - Boone Wong / Andrea Yap / Azeril Johari
Art Directors - Hor Yew Pong / Nikken Chong / Foo Guan Foong / Emily Tan / Jillyn Cheoh /
Illustrators - Cue Art / Emily Tan / Jillyn Cheoh / Hor Yew Pong / Man Man Tan
Designers - Emily Tan / Jillyn Cheoh / Loh Gan Kai / Chew Lee Chin
Typographers - Emily Tan / Loh Gan Kai
Photographer - Wizard Photography
Props Makers - Y&R Creative / Poco Homemade / Leng Tieng Chai / Siew Yuet Kie
Design Director - Gigi Lee
Account Supervisor - Michelle Tan
Regional Head of Copy - Edward Ong
Advertiser’s Supervisor - Chung Yaw Hwa