Jarek Ziebinski, President, Leo Burnett Asia Pacific has announced the promotion of Saurabh Varma, currently chief strategy officer for Singapore and Malaysia to Chief Strategy Officer for Asia Pacific.

In his new role, Varma reports directly to Ziebinski and oversee all heads of strategy and planning directors across all Leo Burnett Group offices in Asia Pacific.

Commenting on Varma’s promotion, Ziebinski said,” Saurabh's new role is all about supporting us on our mission to build the agency of the future. In order to
continue our growth momentum to evolve into a modern integrated communications company, we need to continue to deliver even more value for our clients through
brilliant strategic thinking, which inspires cutting edge creativity that impacts
behavior of people and building HumanKind brands. These are the key reasons
why we need someone like Saurabh, positioned at the regional level and entirely
focused on this vision.”

Varma added, “It is a great privilege to partner Jarek and lead close to 100
incredible planners and strategists in Leo Burnett across Asia Pacific. My ambition
is to make Leo Burnett the strategic partner of choice for our clients in Asia Pacific.
An outstanding strategic product is key for us to continue our momentum and be
the fastest growing and most creative network in the region.”

In line with the appointment, Leo Burnett will also be launching a Regional
Effectiveness Council, headed by Varma, which will comprise key Effectiveness
leaders overseeing sub regions of Southeast Asia, North Asia, India and
Subcontinent and Australia. “As one of the region’s creative powerhouse that top
leading global creative rankings and award shows, we want to more effectively
prove the value of our ideas and reinforce the culture of effectiveness throughout
the network.”