Industry heavyweight Victor Chen, recently promoted to Director – Client Management at advertising and branding agency People ‘n Rich-H, will lead in the drive to achieve revenue growth of 12% in line with the industry forecast this year.

The focus of Chen’s strategic thrust would be to offer Clients integrated communications propositions covering a broad spectrum of services that include Creative, Activation, Digital, Social Media, Out-Of-Home, Media Planning and Buying, and Display and Promotion, to broaden the appeal and reach of advertising across multiple platforms.

“People ‘n Rich-H is set up to deliver a total engagement strategy,” declare Chen. “Being one of the few agencies that has both creative and media components, we offer an engagement strategy that is solutions led which is fluid and seamless. The brand message is delivered via a holistic media neutral
approach.”

Chen says People ‘n Rich-H is on track to achieve its projected RM40 million in billings this year strengthened by new business wins including Massimo, Pintar Foundation, Fujifilm, and KL Metropolis, among others.

“Key to building strong consumer-focused and relevant advertising is a deep understanding of the values, motivation, and beliefs that drives consumer behaviour and consumption,” reasons Chen. “Today’s universe is about the emotional bond between the brand with its prospects and key consumer groups.”

Victor Chen has over 20 years experience in the advertising industry in various disciplines including brand development, packaging design, retail and integrated communications planning. Chen previously worked at Ogilvy & Mather and Publicis Malaysia on a host of international and local clients like Hewlett Packard, Milo, Nestle Ice Cream, Caltex, Yeo’s, and Renault.

“Our business has evolved multi-dimensionally in the past decade,” Chen suggests. “Today, an idea must have the capacity to work within the expanse of multiple media channels.”

People ‘n Rich-H is part of the worldwide Hakuhodo Group, Japan’s second largest agency network, with a global footprint covering 68 offices in 18 countries.