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|Malaysia Airlines invests its way out of trouble?|
|Thursday, 12 April 2012 12:59|
Wangsa Maju MP Wee Choo Keong in his blog http://malaysiansmustknowthetruth.blogspot.com/, has claimed that many procurements contracts worth RM794.73 Million were entered into by MAS recently...these include...
Ogilvy & Mather (Retained Master Creative Agency), total contract worth RM15.7 million for engagement period, 10-10-2011 to 10-04-2012.
The agency created a through-the-line campaign to launch the airline's new A380 service between Kuala Lumpur and London. The campaign broke online in Malaysia and the United Kingdom (UK) on March 8, the agency said in a statement. Al-Ishsal Ishak, Senior Vice President for Marketing & Promotions at Malaysia Airlines, said, "Now, the world's biggest airliner meets the world's most hospitable airline, a formidable combination." Ogilvy is also understood to be working on a new brand campaign to break this summer, which will move the airline's image further into the premium sector. Anand Badami, Group Managing Director of Ogilvy explains, "This was the most sought-after and hotly contested pitch in Malaysia. We are delighted to come out on top, but the hard work only really starts now."