Y&R has announced that Sanjay Bhasin, currently CEO of Y&R Thailand and Indochina will take on the additional role of CEO, South East Asia. Bhasin has been with Y&R for 19 years and has extensive experience of working for the network in the region. He will oversee all operational activity in South East Asia and will work closely with Y&R Asia President Matthew Godfrey on putting strategies in place for continued growth and development across the region. He will remain based in the Y&R Bangkok office.

Commenting on the appointment, Matthew Godfrey, President, Y&R Asia said, "Sanjay has done an amazing job in Thailand both in terms of creative excellence and new business. He has driven double digit revenue growth year on year. The office also won two Gold Lions at Cannes last year, for the first time. I have total confidence in him working with me to achieve the same levels of success across the region."

David Sable, Global CEO, Y&R said, "I have known Sanjay for a very long time. We have worked together on building businesses and now he will help build Asia as the region explodes with growth opportunities. Sanjay’s experience in the region and his proven ability to deliver great work and great results to clients position us well for the future."

Commenting on his new role, Sanjay Bhasin said, "In all the noise about India and China and their economic growth, it’s easy to forget that ASEAN has a population that's bigger than the United States and the European Union, and growing economies of its own, offering huge potential for opportunity. My role now is to realize that potential for Y&R."

Bhasin started his career with Y&R in New York in 1993, relocating to Asia in 1999. During his time with the network he has led client accounts across the region including Sony, Citibank, Danone, LG and Caltex, as well as establishing and growing country offices in Vietnam, Indonesia and the Philippines. He has been CEO of Y&R Thailand since January 2009, where he has grown the business into one of Y&R Asia’s most profitable and awarded offices. He was named as CEO of Y&R Indochina in May last year. 

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