Packet One Networks (“P1”), Malaysia’s first and leading 4G wireless broadband service provider launched its latest ad campaign - ‘Instant Broadband - today, a no frills take on P1’s mission to make 4G broadband more accessible, affordable and instantaneous for all Malaysians.

P1 CEO Michael Lai, said that this is a parody of Malaysians’ love for all things instant and convenient! "We’d like P1 to be the first name that pops into people’s minds when they think of instant and wireless rich media broadband."

"In fact, hundreds of thousands of Malaysians are enjoying P1’s instant plug and play 4G services at home and on-the-go,”Lai said, adding that with demand for rich media content on the rise, P1 is the natural choice for serious broadband users looking for best value cost per gigabyte. On average, P1 customers download 10GB of data per month, equivalent to 20 movies or 2,500 songs in a single month.
 
“P1’s deep and wide network has been designed to cope with our customer’s desire to enjoy a rich media experience. We offer instant access to rich media such as You Tube and Facebook – fast and fuss-free, just the way our customers like it,” he said.
 
In addition, P1’s customer service reflects the ‘instant’ proposition through extending beyond the traditional medium of phone calls to online social media platforms such as Twitter. If customers require any assistance or advice, P1 strives to respond as soon as possible.
 
As a serious 4G service provider bearing its brand essence as innovative, unconventional and a challenger, P1 aims to amuse the public with a hint of fun and always at exceptional value. The ‘Instant Broadband’ campaign reaches out to all Malaysians via local dailies, on the Internet and at shopping malls within P1’s coverage.