Dentsu Inc. has announced that it has established a new media agency, Dentsu Media Malaysia, to expand its media operations and enhance the Dentsu Group's presence in the growing Malaysian market.

As part of the Group's growth strategy to date, Dentsu has established a network of media agencies, known as the Dentsu Media network, in Taiwan, Thailand, China, Indonesia, Singapore, India, Korea, Hong Kong and Vietnam, to strengthen and expand the Group's media business operations in Asia. Dentsu Media Malaysia will become the media network's tenth agency. A wholly owned subsidiary of Dentsu Inc., the new company will become a core element of the Group's media business in the Malaysian market.

By fully leveraging Dentsu Inc.'s media services expertise (planning methods, analysis tools and digital business expertise, as well as sports and entertainment content resources), Dentsu Media Malaysia will work in collaboration with Dentsu's two local brand agencies, Dentsu Malaysia and Dentsu Utama, to enhance full-service capabilities, provide a higher level of integrated solutions to clients, and contribute to the further growth and expansion of the Dentsu Group in Malaysia. Together they will proactively develop services that are directed toward the acquisition of new regional and local clients in addition to Japanese clients.

According to the March 2012 edition of Advertising Expenditure Forecasts published by ZenithOptimedia, the size of Malaysia's advertising market in 2011 was US$2,019 million, an increase of 8.4% from the 2010 figure. The market is further expected to grow 8.3% to US$2,186 million in 2012, 5.4% to US$2,304 million in 2013, and 8.5% to US$2,499 million in 2014. 

The coming Malaysian Media Conference (MMC) 2012 is themed as 'Digital Disclosures'. MMC will attempt to unravel the issues in terms of understanding the new connected user, optimisation of current working processes (role of technology), managing client expectations and Big Data through these exciting times ahead. The Malaysian Media Conference will frame this scenario and the way forward for all thinking media practitioners... Email  This e-mail address is being protected from spambots. You need JavaScript enabled to view it to register your participation!