Astro Arena, the country’s first local 24 hour sports channel goes on air next Friday. Astro Arena on Channel 801 be delivered predominantly in Bahasa Malaysia and available to all ASTRO customers under its Family Package.

Dato’ Ahmad Shabery Cheek, Minister of Youth and Sports and Mr Ralph Marshall, Group Chief Executive Officer AAAN (ASTRO) graced the launch event and witnessed the signing of the Strategic Alliance between ASTRO and the Olympic Council of Malaysia (OCM) where both parties will collaborate and promote Malaysian sporting events regionally and internationally through the broadcast of these events on Astro Arena.

Astro Arena official launch

Dato’ Rohana Rozhan, Chief Executive Officer of Measat Broadcast Network Systems represented ASTRO while YAM Tunku Tan Sri Imran Ibni Almarhum Tuanku Jaa’far, President of OCM represented OCM in the signing.

Dato' Rohana representing Astro with Tunku Tan Sri Imran of OCM at the signing ceremony witnessed by Dato' Ahmad Shabery Cheek, Minister of Youth and Sports

Dato’ Rohan Rozhan told ADOI, “In our ongoing efforts to be the No.1 choice for Malaysian households, ASTRO is committed to invest towards expanding and strengthening our products and offering through the introduction of innovative features such as High Definition (HD) services, digital video recording and IPTV connectivity. In our content and customer experience, ASTRO continues to be ahead of the curve by evolving with innovation to deliver a strong sports value proposition of bringing the best of international and local sports to Malaysian sports fans.”

Dato' Rohana Rozhan and Dato' Ahmad Shabery Cheek taking a tour of the Walk of Fame, stopping to chat with All England Champion, Dato' Lee Chong Wei

Astro Arena will champion upcoming events this year such as Commonwealth Games in Delhi, Asian Games in Guangzhou and the first Youth Olympics in Singapore.

Exchanging of Strategic Alliance Memorandum between YAM Tunku Tan Sri Imran ibni Almarhum Tuanku Ja'afar (President, OCM) and Dato' Rohana Rozhan (CEO, Measat Broadcast Network Systems, ASTRO)