According to Niesen's findings, DiGi topped all advertisers in Advertising Expenditure (AdEx) in Jan 2010 with almost RM8 million. Giant increased its spending to notch second place at almost RM6.5 million for Jan, followed closely by Celcom at RM6 million. The other top 10 advertisers by AdEx ranking were Panasonic, Brand's, Ministry of Health, Maybank, Ministry of Information, TM and KFC. Newspapers still garnered the majority of AdEx at 52.9%, followed by TV at 35.7% and Radio at 5.6%.

According to Niesen's findings, DiGi topped all advertisers in Advertising Expenditure (AdEx) in Jan 2010 with almost RM8 million. Giant increased its spending to notch second place at almost RM6.5 million for Jan, followed closely by Celcom at RM6 million. The other top 10 advertisers by AdEx ranking were Panasonic, Brand's, Ministry of Health, Maybank, Ministry of Information, TM and KFC. Newspapers still garnered the majority of AdEx at 52.9%, followed by TV at 35.7% and Radio at 5.6%.

Notes:
1. Nielsen measures advertising spending based on published rate cards. Outdoor advertising is based on actual billings by five media operators and reported at category level only.
2. Nielsen measures advertising spending on terrestrial (free-to-air) television only.
3. Internet adspend is based on submissions from the following websites i.e. MSN Malaysia, Yahoo Malaysia, Forbes Malaysia, Utusan Online, Kosmo Online,  Mangga Online, Saji Online, Tutor Online, Sinchew-I, Guang Ming Online,Sin Chew Online, Soccerfanz, Kooky, Mysinchew, The Star Online and Parenthots.com