Driven by the Carlsberg Singapore team, Kronenbourg 1664 FAP Nights are a series of parties held monthly at hip and happening clubs revolving around Fashion, Arts and Photography and of course, pleasure. Targeted at trendy Francophiles aged 22 to 35 years, each party showcases a series of Kronenbourg 1664-inspired creative works of a celebrity artist in the fields of fashion, arts and photography. 





From September 2010 – January 2011, a series of FAP were held to celebrate the French Art of Pleasure with Kronenbourg 1664 and also to showcase the budding artistic talents of Singapore’s artists, fashion designers and photographers. Each Kronenbourg 1664-inspired creative artwork, photo or fashion sketch is carefully selected by a distinguished team of judges and placed on the Kronenbourg 1664 (Singapore) Facebook Fanpage http://www.facebook.com/KronenbourgSG for the public to vote for their favourite. At each party, the shortlisted art pieces are then displayed to the public who can then vote again.

FAP Nights held at the trendiest and coolest night spots in Singapore including La Maison, Helipad, Filter and KPO and packed with well-dressed Kronenbourg 1664 fans. For the last installment of the FAP Nights held at SOUL, party-goers were treated to French singer Nathalie Ribette’s covers of classic French songs, and mesmerized by sexy diva Kumar’s renditions of popular songs and comedy.

For more info checkout the photo summary of FAP Night here

McCann Erickson Singapore has teamed up with PETA (People for the Ethical Treatment of Animals) to launch a hard-hitting campaign against cruelty to animals. The campaign draws attention to the fact that, often, the truth behind the beauty industry can be anything but pretty.






It aims to make the fashion conscious people aware of the ugly side of beauty and educate them about cruelty-free shopping.
 
The Outdoor campaign on 12-sheet poster sites islandwide (outdoor media space courtesy of Clear Channel) features shots of fictitious high fashion products that are being sold at seemingly amazing prices. The headlines pique the interest of the trendy Singaporeans, since the only thing they love as much as the latest fashion is a great bargain.
 
But when the curious shoppers scanned the bar codes alongside each item with the free Stickybits application available on their smart phones, they don’t find a price. Instead, they find a video showing how animals were tortured in the making of the product.

The video ends by directing the shopper to the PETA website, where they can find out more about cruelty-free shopping.
 
“The campaign blends technology and shopper psychology in a smart way to show fashion-conscious shoppers the ugly side of the beauty industry,” said Farrokh Madon, Executive Creative Director of McCann Erickson Singapore.
 
International celebrities Pamela Anderson and Joaquin Phoenix have added their voices to raise awareness of the plight of animals like cows and snakes.

Jason Baker, Director of PETA Asia told ADOI,  “PETA’s new ad mixes the star power of Pamela Anderson and Joaquin Phoenix with edgy advertising to bring the horrors of the leather and exotics industry to people’s attention. Hopefully this smart phone campaign will make people into smart shoppers, and influence them to leave animal skins out of their wardrobes.”

CREDITS:

Advertiser : PETA (People for the Ethical Treatment of Animals)
Media:  Clear Channel Singapore
Agency:      McCann Erickson Singapore
Executive Creative Director : Farrokh Madon
Creative Director : Chow Kok Keong
Copywriter : Vidhi Shah
Art Director : Chow Kok Keong
Client Managers:  Ashley Fruno, Jason Baker
Agency Producer : Charmaine Wong
Talents:  Pamela Anderson, Joaquin Phoenix
Editing House: Gaia Films
Music: Yellow Box Studio
Photographer : Kin Yee @ Teo Studio
Computer Artist : Jimmy Leow
Media:  Kelly Khoo, Ong Bee Bee

An online news portal has reported that The Star is approaching to buy shares from The Edge Communication Sdn Bhd founder Datuk Tong Kooi Ong. The deal,  six months in the making,  is being held up by Tong’s asking price of RM180 million,  which remains a sticky point. 



Ho Kay Tat  who was group chief editor of The Edge prior to joining Star in July 2010 as Chief Operating Officer,  and now also executive director,  is familiar with both publications and would be able to set a growth course to benefit both media companies.

This is not the first time Tong is attempting to unload The Edge. In early 2010,  Datuk Robin Tan of Berjaya Media Bhd negotiated with Tong to buy out The Edge,  but he eventually pulled the plug on the deal because of the high asking price of RM180 million. An analyst says the selling price of RM180 million is expensive on the back of RM7 million profits per year made by The Edge.

The same sentiment is reportedly echoed by Zakie Ahmad Shariff,  Chief Executive of FA Securities Bhd,  who said,  “If The Star is serious about the acquisition,  they might sweeten the deal by offering a share swap,  similar to the deal made between UEM Land Bhd and Tong’s Sunrise Berhad.”

Market talk is that Tong is keen to focus on establishing a new media group in Indonesia, tapping into Southeast Asia’s largest economy and huge population of 240 million.

MCA Treasurer General Datuk Seri Tan Chai Ho has however denied The Star is closed to buy The Edge. He said Huaren Holdings, an investment of MCA, has no plans to buy over The Edge.

In a three-way pitch among Grey Worldwide, Naga DDB and TBWA-ISC Malaysia, DiGi Telecommunications Sdn Bhd has appointed Naga DDB and TBWA-ISC as its strategic and creative partners. The closed door pitch took a month to conclude with DiGi looking for partners in its integrated marketing strategies. The final decision saw TBWA-ISC being awarded the Youth portfolio while incumbent, Naga DDB, would handle other key business areas.

Sulin Lau, DiGi’s Head of Marketing Services told ADOI, “It was a very intense exercise as all three agencies came back with solid recommendations. The two agencies we’ve chosen from this exercise - Naga DDB and TBWA-ISC – have put forth potentially game-changing ideas that we are very excited about and we look forward to forge strong partnerships with them as we continue to build on our strengths in a highly competitive communications industry."
 
In paying a tribute to Grey, she added, “It was not an easy decision, and we would especially like to thank the team Grey Worldwide for their passion, energy and support over the years, and wish them the very best in their future undertakings.”
 
Contracts for both agencies will begin in Q1 2011.