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Tuesday, 22 March 2011 01:58 |
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Money, Money, Money – It’s a Rich Man’s World, by Manita Khuller
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Last Updated on Wednesday, 23 March 2011 17:31 |
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Read more...
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ADOIMAGAZINE.COM Ranked Top 300 In Malaysia! |
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Friday, 18 March 2011 15:44 |
 In the latest report by Effective Measure, ADOI magazine's website (www.adoimagazine.com) is in the top 300 websites visited by Malaysians across all categories. Facebook.com remained the number one website followed by google.com. According to the Malaysian Digital Association (MDA) report, the audience consuming business and finance content online “are more educated, white collar professionals with a much higher than average household income, and generally health conscious.”
The Malaysian Digital Association, comprising Online Publishers, Advertising Agencies, Creative Agencies and Digital Service Providers, in collaboration with the Audit Bureau of Circulations Malaysia (ABC), Media Specialist Association (MSA), the Malaysian Advertisers Association (MAA) and the Association of Accredited Advertising Agents of Malaysia (AAAA) selected Effective Measure as the Official Internet Audience Measurement currency for Malaysia late last year.
Effective Measure provides Malaysian industry stakeholders with an Internet measurement system that combines website page tagging methodology with a digital panel based system, offering a unified view of the Internet landscape in Malaysia.
Click here to download ranking result
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Last Updated on Wednesday, 23 March 2011 17:24 |
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Monday, 14 March 2011 05:23 |
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Check out our new JOBS section! Lots more job opportunities from Account Directors, Account Managers, Art Directors, Copywriters to PR Executives... 12-YEAR OLDS WANTED. Okay not literally. But if you are a creative professional with the energy and enthusiasm of a 12-year old, then theLABEL Ads would like to have a chat with you. theLABEL Ads is a full-fledged advertising agency located in Petaling Jaya with a clientele that is expanding healthily for a simple reason: we believe in producing quality, creative works – the kind that is created out of passion, pure thirst for creativity and of course, some good fun! So, if you share the same enthusiasm and passion like us, do apply today to grow with us! Available Positions: - Account Executive
- Senior Graphic Designer(s)
- Art Director
- Admin Clerk
For more details, click here >>
Vibescomm looking to hire Is your brain so full of great ideas that it’s about to burst? Can you write in your sleep? Are you simply unstoppable when it comes to brilliant concepts and strategic planning? Then we want you! Vibes Communications is a medium-sized agency and has been in operation in Malaysia for about 7 years now. We’re all about fresh ideas, good people and great work. We’re expanding right now in terms of accounts and personnel and we’re looking for people who can add a new dimension to the agency. If you can ideate creatively while at the same time come up with practical solutions when required, send us your CV. Available Positions: - Junior Copywriter
- Senior PR Executive
- PR Executive
- PR Coordinator
For more details, click here >>
Be part of our growing AMPHIBIA team! Ever thought about joining a vibrant, exciting and growing Digital Agency? Amphibia Digital turns 10 years old this year, and as we strengthen our team to manage our growing portfolio of multi-national clients - we're looking for an fresh, new and enthusiastic talents to join our team. Available Positions: - Account Manager
- Copywriter(s)
- Digital Art Director
- Web / PHP Developer
- Digital Planner / Social Architect
For more details, click here >>
Leo Burnett wants new additions to the family Do you want to be a Burnetter? Yeap, that’s what we call our people. We’ve a saying that goes, ‘once a Burnetter, always a Burnetter no matter where you go’. So send us your CV and join our family of Burnetters! We are looking for: Available Positions: - Senior Group Account Director/ Group Account Director
- Account Director
- Associate Account Director
- CRM Senior Account Manager or Account Manager
- Account Manager (non-CRM)
- Senior Account Executive
- Account Executive
- CRM Database Analyst
- Copywriter or Senior Copywriter
- Graphic Designer
- Art Director
- Planner or Senior Planner
- Visualizer Full Time & Part Time
- PR Executive/ Senior Executive
For more details, click here >>
Run Classified Banner Ads for more impact.
For more information, contact May Hon at +60 (19) 328 4525 or email
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or contact Grace Yap at +60 (12) 630 6624 or email
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Last Updated on Monday, 14 March 2011 05:29 |
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February Site-Metre Scores |
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Sunday, 13 March 2011 11:43 |
FACEBOOK.COM, Google Sites and MSN Sites were the three most visited international Internet websites by more than 17 million users inside Malaysia in February, said a report by survey organisations Effective Measure and the Malaysian Digital Association.
On the local front, the top three were Mudah.my, thestar.com.my and Malaysiakini.com which also made to the international top 10, with Mudah.my taking 5th place, thestar.com.my taking 9th place and Malaysiakini.com posting at 10th.
For the February rankings, Effective Measure and MDA took a close look at an audience that consumes content on business and finance sites in Malaysia.
"In our Business and Finance section of the Effective Measure Audience Insight Dashboard, we measured 24,970 demographic profiles in the last 30 days," the statement said, adding that it found a higher concentration of male visitors.
There are 17% more male visitors, compared to an average Malaysian site with the male visitors making up 73.82% of total traffic.
Although the largest group of visitors are in the 25-30 age group which contributes 18% of traffic, visitors aged 30 and above showed a much higher figure than an average Malaysian site.
It also found that over 60% of the audience possess a college or university education and are white collar professionals, with 45% making above RM4,500 per month and 25% making above RM9,000 per month, more than double those from an average site in Malaysia.
Moreover, nearly 45% of the visitors belong to the "Health Conscious" group of people.
This type of content reflects a consumer base which is suitable for many industries, including health care, insurance and financial-investment products.
Effective Measure (www.effectivemeasure.com) was selected to be the Official Internet Measurement currency for Malaysia by the Malaysian Digital Association (MDA) recently. The MDA is a representative body comprising of Digital Publishers, Advertising Agencies, Creative Agencies and Digital Service Providers.
Click here to download Effective Measure and Malaysian Digital Association Survey Report
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Last Updated on Monday, 14 March 2011 05:34 |
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Absurd Readership Figures |
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Wednesday, 09 March 2011 14:08 |
Sun Media to sue Nielsen over false and misleading readership estimates
Sun Media Corporation Sdn Bhd (SMC), the publisher of theSun, is commencing legal action against market research company The Nielsen Company (Malaysia) Sdn Bhd for publishing false and misleading readership estimates of the newspaper.
The action arises from SMC’s concern that Nielsen had wrongly estimated only 131,000 daily readership for theSun (as reported in The Star on Feb 26) compared to theSun’s independently audited daily circulation of 300,000 copies.
"Even with a daily circulation of 300,000 copies, we have not been able to satisfy the growing demand for our paper and there is still a long list of establishments waiting to be included in theSun’s distribution list," said Sun Media managing director Chan Kien Sing.
The Audit Bureau of Circulations (ABC), which independently tracks and audits the distribution and circulation figures for various publications, has in fact published and affirmed theSun’s daily circulation at 300,550 copies (Period: July 1, 2009 to June 30, 2010).
Publications | ABC audited copies
(30 June 2010)* | Nielsen 2010
Readership estimates ** | Nielsen Readership
per copy | Readership
per theSun 's estimate | theSun | 300,550 | 131,000 | 0.44 | 3.0 readers per copy = 900,000 readers | The Star | 286,409 | 1,006,000 | 3.5 | - | New Straits Times | 109,341 | 236,000 | 2.2 | - | Source: * Audit Bureau of Circulations Report (Dec 2010)
** The Star dated 26 Feb 2011
"Logic and basic common sense dictate that Nielsen’s readership estimates for theSun cannot possibly be less than ABC’s audited circulation figures. In fact, we estimate our daily readership numbers to be in the region of 900,000 (see table)," said Chan.
"We are absolutely certain that Nielsen’s estimates are fundamentally flawed and erroneous. Nielsen’s report was published recklessly and irresponsibly without proper and careful inquiry of the actual circulation figures and/or readership of theSun," he said in a statement.
"We have previously taken issue with the readership estimates published by Nielsen as we regard the numbers to be false, grossly underestimated and misleading," Chan said.
"We had engaged with Nielsen in the past to put forward our case in an attempt to convince Nielsen to consider other relevant factors that will impact its research methodology and conclusion, and prove that its readership estimates of theSun are false and inaccurate.
"However, our efforts and engagement with Nielsen have been unsuccessful as Nielsen has completely and consistently disregarded SMC’s views and input," he said.
Chan said SMC had cautioned Nielsen that its false and misleading readership estimates for theSun have seriously damaged SMC’s business and trading reputation, and SMC has suffered substantial damages.
However, Nielsen has persistently estimated theSun’s readership numbers wrongly. "Whilst we fully appreciate that circulation numbers and readership estimates are different concepts, we believe it is Nielsen’s obligation and responsibility to take into consideration other relevant empirical evidence, especially the ABC figures, when the estimates derived from random sampling surveys and theoretical extrapolation by Nielsen have resulted in such contradictory findings," Chan said.
"The significant discrepancy of about 50% lower between the Nielsen readership estimates and the ABC circulation numbers on theSun proves that Nielsen’s methodology in determining readership data of theSun is fundamentally flawed and highly questionable. "It is unacceptable and unprofessional for Nielsen to completely disregard audited circulation figures issued by a respected and professional body like ABC," he said.
As publisher of the ABC-affirmed largest circulation English language newspaper, SMC categorically rejects Nielsen’s readership estimates on theSun. "We urge readers, advertisers and industry stakeholders to question Nielsen’s illogical and flawed findings," Chan said. He said SMC will take all steps to defend its business and trading reputation and had instructed its lawyers to commence legal action against Nielsen and claim for substantial damages and other appropriate reliefs.
Source: The Sun
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Last Updated on Wednesday, 09 March 2011 22:37 |
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Zynga and MOL Launch Zynga Game Cards in 6 Asian Countries |
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Wednesday, 09 March 2011 14:08 |
MOL AccessPortal Berhad (MOL) and Zynga Inc today announce the launch of Zynga Game Cards in Asia to provide an easy way for players to pay for virtual goods in their favorite Zynga games. Zynga Game Cards will be available for purchase in more than 500,000 outlets in six Asian countries including Malaysia, India, Indonesia, Philippines, Singapore and Thailand.
 MOL, one of Asia's leading providers of monetization for online games, virtual worlds and social networking sites, is partnering with Zynga to offer Zynga Game Cards for the first time in many of these Asian markets.
Known across the globe for its widely popular games such as CityVille, FarmVille, Mafia Wars, and Poker, Zynga is providing more options for users in these markets. Zynga Game Cards are available in smaller currency values, which will give players more choices for amounts they want to spend on virtual goods within the game and will be available for use with Zynga's most popular games. The announcement follows the recent launch of Zynga's newest game phenomenon, CityVille in Indonesian marking its first game to be offered in the Indonesian language and further signifying its dedication to this region.
Ganesh Kumar Bangah, MOL's president and chief executive officer said, "MOL is committed to providing highly effective monetization solutions for the social web including social gaming communities. Zynga offers an exceptionally diverse and high quality range of games for their very large community of members. We are excited to partner with them and help generate real revenues from our offer network while enhancing the gaming experience and engagement of Zynga's audience."
MOL is making Zynga Game Cards available across the six countries in channels such as:
- Popular retail chains such as 7-Eleven stores in Singapore and Malaysia, and Singapore's Comic Connections;
- MOL affiliated cybercafes such as India's Sify Cybercafes, Philippine's Netopia Internet Cafes and Thailand's Fun Loader Cybercafes; and
- Electronic payment kiosks, online channels, banking and telco partners such as Malaysia's Maybank2u, Singapore's GXCredits and Indonesia's Gudang Voucher.
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Last Updated on Wednesday, 09 March 2011 22:43 |
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Thursday, 03 March 2011 00:28 |
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Enjoy the video
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Last Updated on Thursday, 03 March 2011 00:38 |
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Read more...
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4As and The Putra Brand Awards Is Back With 3 New Awards |
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Saturday, 26 February 2011 15:23 |
The Putra Brand Awards is back this year with lotsa new stuff. Organized in association with the Malaysia’s Most Valuable Brands (MMVB), the Putra Brand Awards is a recognition and brand valuation exercise initiated by the Association of Accredited Advertising Agents Malaysia (4As) not only to recognize brands owned by public-listed companies but also local brands and SMEs.
The Putra Brand Awards measures best brands by consumer preferences, whilst MMVB measures best brands by financial valuation. This unique “people’s choice” selection process has earned the Putra Awards the recognition to be the only brand award in the country endorsed by MATRADE and supported by the Branding Association of Malaysia (BAM), the Malaysian Advertisers Association (MAA), and the Media Specialists Association (MSA).
After its successful run last year, the organizers, stewarded by the MMVB Board of Governors have decided to introduce three new awards to the existing 20 awards from 20 categories. The new awards are Putra Brand of the Year, Putra Most Promising Brand of the Year and Putra SME Brand of the Year. Regarded as “the best of the best” awards, these three new awards is hoped to further encourage more local companies and SMEs to work harder and to invest a little bit more time and money for the purpose of brand building which in turn will create financial value and of course local and international recognition.
President of the 4As, Datuk Vincent Lee commented “The Putra Brand Awards honours local brands that have done well in its mission to emphasize the importance of good branding. The recognition provides the Malaysian brands and SMEs with a platform to position their brands effectively and eventually become a global brand”. It was also announced that HRH Sultan Sharafuddin Idris Shah, Sultan of Selangor has agreed to take on the role of the royal patron of the Putra Brand Awards starting this year. “This would not only elevate the credibility and prestige of the event, it is also a testament to how important the Putra Brand Awards is in its objective to discover the best of brands that could compete effectively in the global arena.”
As the awards are measured based on consumer preferences, an unbiased consumer research polling system developed by Pulse Group called BRAND PULSE is used to determine and provide a scoring to each brand. The BRAND PULSE methodology will provide the Putra Brand Awards with the objectivity and transparency through research and provide valuable information on what consumers think about the nominated brands and how the brands are influencing Malaysians. A total of 6,000 consumers are involved in the research process in the selection of the award winners making it the largest consumer research sampling of its kind nationwide (covering East and West Malaysia).
Another new development to the Putra Brand Awards as announced by Dato’ Johnny Mun, Chairman of the Putra Brand Awards is, “the newly designed winners’ trophy which signifies creativity, progress and prestige of the awards”. Designed by William Harald-Wong & Associates, the spanking new trophy will no doubt look fantastic when displayed due to its attention-grabbing aesthetics.
“Our mission remains that is to acknowledge and recognize strong brands that have invested to build their position and reputation in Malaysia and the global market,” added Datuk Vincent Lee. “The Putra Brand Awards provides a platform for local brands to be in same playing field as their international counterparts which readies them for the global stage.” he added.
The Putra Brand Awards will be held on 11th March 2011 at the One World Hotel, Petaling Jaya.
Yang Berbahagia Datuk Vincent Lee, President of 4As briefed the media on the objective of Putra Brand Awards.
From left: Dato’ Johnny Mun (Chairman of Putra Brand Awards 2011), Yang Berbahagia Datuk Vincent Lee (President of 4As) and Nicky Lim (Vice-Chairman of Putra Brand Awards 2011) unveiling the new trophy during the media briefing.
From left: Yang Berbahagia Datuk Vincent Lee (President of 4As) and Nicky Lim (Vice-Chairman of Putra Brand Awards 2011) and Dato’ Johnny Mun (Chairman of Putra Brand Awards 2011) presenting the new trophy during the media briefing.
Soaring high like an eagle: the new trophy sets new height for the Putra Brand Awards 2011.
Specially carved: The newly designed eagle trophy signifies creativity, progress, and prestige, which symbolizes the significance of the Putra Brand Awards 2011.
Photos are courtesy of The Star
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Last Updated on Saturday, 26 February 2011 18:02 |
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Saturday, 26 February 2011 15:23 |
Tania Bong has come on board Sledgehammer Communications to serve as Marketing Manager for ADOI magazine. Young, energetic and bubbly she joins ADOI’s already crazy team of mad hatters to take the magazine to even greater heights. Tania has more than 5 years of experience in sales, marketing, advertising and promotions. She holds a Diploma in Advertising & Graphic Design, majoring in Advertising. I won’t say anymore, because half of you are probably still staring at her picture! |
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Last Updated on Saturday, 26 February 2011 18:12 |
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Adoi Magazine Hits The Digital News Stand! |
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Saturday, 26 February 2011 15:23 |
Adoi Magazine is now available in the digital format, this will come in handy for those who like to archive their reading material for future referencing.
The flip format will allow our on-the-go readers to breeze trough without hassle on the PC, Notebook and also tablet.
Besides Adoi Magazine, i1mag also features magazines from Advanced Images, Travelution, Just DANCE!
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Last Updated on Saturday, 26 February 2011 18:14 |
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