By Khalid Fadzillah

This January, Google Malaysia appointed Shylendra Nathan as Google’s Head of Agency Relations managing Google’s relationships with key advertising agency partners in Malaysia and to further develop Google’s engagement with its major associates.

Prior to this, Nathan has been known to the digital community as the person behind the success of Mudah.my. Nathan will be reporting to Sajith Sivanandan, the Country Manager of Google Malaysia. One of Nathan’s key tasks will be to further optimize the rate of progress in managing relations with external parties.

“Advertising agencies are key to the continued growth of the online eco-system and Google deeply values the relationships it has with its key agency partners in Malaysia. To focus and further deepen how we engage with agencies we are thrilled to have Shylendra on board as the Head of Agency Relations. He brings with him great breadth and depth of experience and his presence will be catalyst in further deepening our engagement with our key agency partners.” Sivanandan, commenting on the new appointment and the new role.