Trapper MPG and Media Contacts, the media services and digital units of Havas Media respectively, have launched the second phase of a multi market digital campaign for the Iskandar Malaysia brand.

The initial appointment was made after a RFP exercise conducted in March 2011.

The scope of the second phase incorporates Strategic Planning, Digital Media Planning and Buying, Creative Development and Social Media and spans Malaysia, Singapore & Indonesia audiences.

Dinesh Sandhu, Country Director Media Contacts Malaysia “The Phase 2 was always part of the original digital game plan for Iskandar Malaysia. Iskandar Malaysia seeks to compete with Asia’s top investment, tourist and work-life destinations. As such, an integrated digital thrust is now needed to address the investment, leisure, hospitality and education decision making audiences. Media Contacts have crafted an integrated digital strategy that utilizes all facets of the digital mix. It’s great to have a Client team that appreciates the multi layered digital approach needed to achieve Iskandar Malaysia’s objectives.”

K. Sivanathan, CEO of Trapper MPG “It is gratifying to witness Iskandar Regional Development Authority’s passion to invest in digital. As internet penetration levels are increasing significantly across the region, digital is certainly an optimal solution to reach our target markets in a consistent manner.”