Better will offer communications opportunities through its four specialized pillars; Better Web, Better Mobile, Better Performance and Better Social bringing some of the strongest brands together including BBC.com, Cartoon Network, ESPN STAR Sports, MySpace, Lonely Planet, Travelocity, Zuji, Lastminute.com, AirAsia.com, Ruumz , AdMob, Adify and Radian6 to provide deeper integration and effectiveness with consumers.

“We must strive to improve and refine the appeal, the results and the entire experience of digital marketing for advertisers, agencies, publishers and the audience in order to truly grow. For too long the industry believed that growth was their right just because more people are going online.” said Rene E. Menezes, CEO of Better. “None of us deserves growth till the focus shifts to doing things better. We hope to continue working closely with agencies and clients to drive this change as we wage war against good-enough”.




Menezes adds, “The industry has grown in terms of players and the wide array of choices has led many marketers to push for innovation first. There are many options in the digital space that are forgotten not because they are ineffective but more because they aren’t as trendy. It’s like never using a full page, full colour print ad ever again because an outside wrap is cooler. Clients who work with us can be assured that we just want to drive better results”

Better is the first company in Malaysia to offer the combination of premium online, performance and mobile media coupled with social listening under a single umbrella. “We vow to work with creative and media agencies as they are the subject matter experts for brands. On our side, we’ll continuously push publisher innovation to address marketing challenges” said Peter Yoong, Better’s Chief Strategy Officer.

“There probably isn’t a stereotypical label for what we do. We just want to do it better” Menezes said.