Awards Watch Category

Awards Watch
Film, Press and Outdoor Juries Announced for Cannes Lions 2011
Wednesday, 06 April 2011 22:04

The Cannes Lions International Festival of Creativity is pleased to release the names of those people who will make up the Design, Direct, Promo & Activation and PR juries at this year’s Festival.

“These juries show a great mix of character, skill, expertise and knowledge and we are delighted that they could all come together to judge some of the best creative work in the world. We are sure to see some truly inspirational work awarded as a result of their judging process in Cannes,” says Philip Thomas CEO of Cannes Lions.

These four juries each have their own Jury President, with Luciano Deos, President of GAD Design in Brazil chairing the Design Jury; Alexander Schill, Chief Creative Officer and Partner of Serviceplan Group in Germany leading the Direct Jury; Warren Brown, Creative Founder of BMF in Australia presiding over the Promo & Activation Jury; and Dave Senay, President and Chief Executive Officer of Fleishman-Hillard International Communications heading up the PR Jury.

All entries will be judged and awarded during the Festival in Cannes with the Promo & Activation, PR and Direct Lions winners being announced at the Awards Ceremony on Monday 20 June and the Design winners on Wednesday 22 June.

Design Lions Jury

Brazil, Luciano Deos, President, GAD Design – Jury President
Canada, Helene Godin, Creative Director, Partner, Sid Lee
China, Stone Shaodong Lei, President, 180 China
France, Paul Groves, Creative Director, W&CIE
Germany, Kirsten Dietz, Managing Partner, Strichpunkt
India, Preeti Vyas, Chairwoman, Vyas Giannetti Creative
Japan, Mutsumi Ajichi, Creative Director/ Art Director, ADK Japan
New Zealand, Mike Mizrahi, Creative Director, Inside Out Productions
Portugal, Paulo Rocha, Chief Creative Officer, Ivity Brand Corp
Singapore, Goh Wee Kim, Creative Director, BBDO Singapore
South Africa, Janet Kinghorn, Executive Creative Director, The Brand Union
Sweden, Amelie Malmfält, Concept Director, Amore
United Kingdom, Tim Greenhalgh, Chief Creative Officer, Fitch
United Kingdom, Peter Knapp, Executive Creative Director EMEA, Landor Associates
USA, Conor Brady, Chief Creative Officer, Organic
USA, Leslie Smolan, Founding Partner, Carbone Smolan Agency

Direct Lions Jury

Germany, Alexander Schill, Chief Creative Officer & Partner, Serviceplan Group – Jury President
Argentina, German Yunes, Chief Executive Officer, Ogilvy Action
Australia, Matt Batten, Creative Director, Wunderman
Austria, Albert L Essenther, Chief Creative Officer & Chief Executive Officer, Euro RSCG Vienna
Belgium, Sebastien de Valck, Art Director, mortierbrigade
Brazil, Ana Paula Marques, Chief Creative Officer, Ponto de Criação
Canada, Antoine Bécotte, Chief Creative Officer, Cossette
France, Bruno Moreira, Creative Director, Cheil Worldwide
Germany, Myles Lord, Creative Director, Heimat
Hong Kong, Mark Ringer, Executive Creative Director, TBWA\Tequila\Hong Kong
India, Raj Nair, Regional Creative Director, Mumbai and South, Contract Advertising
Israel, Yoram Levi, Vice President & Creative Director, BBR Saatchi & Saatchi
Italy, Flavio Arturo Massari, Creative Director, Red Lion Communications
Japan, Naohiko Oikawa, President & Chief Executive Officer, Dentsu Consulting
New Zealand, Tony Bradbourne, Partner, Creative Director, Special Group
Portugal, Pedro Rodrigues, Managing Director, Desafio Global Activism
Singapore, Alex Lim, Creative Director, Publicis Singapore
South Africa, Xolisa Dyeshana, Creative Director, Joe Public
Spain, Raul Perez, Executive Creative Director, Momentum
Sweden, Lotta Mellgren, Creative Director, Ester
Switzerland, Markus Ruf, Co-Owner & Creative Director, Ruf Lanz
The Netherlands, Olaf Van der Geld, Creative Director, Tribal DDB Amsterdam
UK, Simon Robinson, Creative Director, Kitcatt Nohr Digitas
UK, Chris Clarke, Chief Creative Officer, LBi
USA, Mat Zucker, Chief Creative Officer, OgilvyOne Worldwide
USA, Gary Scheiner, Managing Partner & Chief Creative Officer, Rosetta

Promo & Activation Lions Jury

Australia, Warren Brown, Creative Founder, BMF – Jury President
Argentina, Nicolás Pimentel, President & Innovation Director, +Castro
Australia, Dylan Harrison, Executive Creative Director, DDB Sydney
Belgium, Vincent Jansen, Creative Director, Boondoggle
Brazil, Fernando Figueiredo, Chief Executive Officer, Bullet
Canada, Christine Dacyshyn, Senior Copywriter, Ogilvy & Mather
Finland, Eka Ruola, Executive Creative Director, hasan & partners
Germany, Timm Weber, Group Creative Director, Grabarz & Partner
India, Brian Tellis, Chairman, Fountainhead Promotions
Italy, Alessandra Lanza, Marketing and PR Manager, Gruppo Input
Japan, Amane Kawana, Executive Marketing Director, Hakuhodo
New Zealand, Steve Cochran, Creative Director, Colenso BBDO
Russia, Igor Kutsenko, President & Chief Creative Officer, Orange
South Africa, Theo Ferreira, Executive Creative Director, Hello World
Spain, Miguel Olivares, Founder Partner and General Creative Director, La Despensa
Sweden, Lars Holthe, Art Director, Åkestam Holst
Switzerland, Philipp Skrabal, Executive Creative Director and Partner, Wirz Werbung
The Netherlands, Thijs De Boer, Creative Director, UbachsWisbrun/JWT
UK, Debi Bester, Director of Creativity and Innovation, The Reinvention Works
USA, Rob Feakins, President & Chief Creative Officer, Publicis New York
Global, Thomas O'Keefe, EVP, Executive Creative Director, North America, DraftFCB

PR Lions Jury
USA, Dave Senay, President & CEO, Fleishman-Hillard – Jury President
Argentina, Natalia Rodoni, PR Director, AdverPR
Australia, Kat Thomas, Managing Director, One Green Bean
Brazil, Ronald Mincheff, President, Edelman Do Brazil
Germany, Karl-Heinz Heuser, Chief Executive Officer, Burson-Marsteller
India, Veena Gidwani, Chief Executive Officer, Madison Public Relations
Italy, Andrea Cornelli, President & Chief Executive Officer, Ketchum
Japan, Koichior Shima, Executive Creative Director, Hakuhodo Kettle
Portugal, António Cunha Vaz, Managing Partner, Cunha Vaz & Associados
Romania, Ioana Manoiu, Managing Partner, GMP PR
Spain, Juan-Cruz Más Vidal, President, Porter Novelli Barcelona
Sweden, Tobias Rydgren, Digital Director, Weber Shandwick
UK, Simon Shaw, Creative Director, Exposure PR
UK, Richard Millar, Chief Executive Officer, Hill & Knowlton
USA, Christopher Graves, Global Chief Executive Officer, Ogilvy Public Relations Worldwide
USA, Renee Wilson, President North East Region, MS&L

Entries can be submitted until 8 April 2011. For further information please go to www.canneslions.com

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Film, Press and Outdoor Juries Announced for Cannes Lions 2011
Tuesday, 29 March 2011 11:04
The Cannes Lions International Festival of Creativity has announced the line-up for this year’s Film, Press and Outdoor Juries ahead of the Festival taking place from 19-25 June.

Commenting on the appointments, Terry Savage, Chairman of Cannes Lions, says: “Individually these jury members are exceptionally talented creatives who consistently deliver ground-breaking work; as a team, they make high quality juries who will judge the entries using their combined expertise and knowledge to award and honour the finest creative work.”

Tony Granger, Global Chief Creative Officer of Young & Rubicam, will preside over both the Film and Press Juries while Olivier Altmann, Chief Creative Officer of Publicis Worldwide, will lead the Outdoor Jury.


Film Lions Jury

Global, Tony Granger, Global Chief Creative Officer, Y&R – Jury President
Argentina, Mariano Serkin, Executive Creative Director, Del Campo Nazca Saatchi & Saatchi
Australia, Mark Harricks, Executive Creative Director, JWT Sydney
Belgium, Katrien Bottez, Creative Director, Duval Guillaume
Brazil, Erh Ray, President, Borgierh/Lowe
Canada, Christina Yu, Executive VP, Creative Director, Red Urban
Denmark, Frederik Preisler, Founder, Partner & Creative Director, Mensch
France, Chris Garbutt, Executive Creative Director, Ogilvy France
Germany, Matthias Spaetgens, Executive Creative Director, Scholz & Friends Berlin
India, Malvika Mehra, National Creative Director, Grey India
Italy, Bruno Bertelli, Executive Creative Director, Publicis
Japan, Hidenobu Niizuma, Senior Creative Director, Hakuhodo
Mexico, Carlos Vaca, Chief Executive Officer, BBDO
Norway, Stian Johansen, Art Director, TRY
South Africa, Brad Reilly, Chief Creative Officer, The Jupiter Drawing Room
Spain, Oriol Villar, Creative Director & Founder, Villarrosàs
Sweden, Mia Clase, Creative Director, Storåkers McCann
Thailand, Paruj Daorai, Creative Director, Leo Burnett
The Netherlands, Bas Engels, Creative Managing Director, TBWA\Neboko
UK, Justin Tindall, Group Executive Creative Director, Leo Burnett
USA, Mark Fitzloff, Executive Creative Director, Wieden + Kennedy
USA, Greg Hahn, Executive Creative Director, BBDO New York

Press Lions Jury

Global, Tony Granger, Global Chief Creative Officer, Y&R – Jury President
Argentina, Facundo Goldarecena, Creative Director of International Business Development, JWT Argentina
Australia, Ant Keogh, Executive Creative Director, Clemenger BBDO Melbourne
Belgium, Paul Servaes, Executive Creative Director, Publicis
Brazil, Marcos Medeiros, Creative Director, AlmapBBDO
China, Nick Cohen, Executive Creative Director, Wieden + Kennedy Shanghai
France, Florence Bellisson, Creative Director, BETC EURO RSCG
Germany, Burkhart von Scheven, Chief Creative Officer, Saatchi + Saatchi
India, Amer Jaleel, National Creative Director, Lowe Lintas
Italy, Gaetano Del Pizzo, Creative Director, McCann Erickson
Portugal, Horácio Puebla, Executive Creative Director, Leo Burnett Iberia
Singapore, Joji Jacob, Executive Creative Director, DDB
South Africa, Karin Barry-McCormack, Head of Art, King James
Spain, Carla Romeu, Creative Director, El Laboratorio
Thailand, Warawut Kaennakham, Executive Creative Director, Draftfcb
Turkey, Ilkay Gurpinar, Executive Creative Director, VP, TBWA\Istanbul
UAE, Shahir Zag, Chief Creative Officer, Middle East and North Africa, Y&R
UK, Jeremy Craigen, Executive Creative Director, DDB UK
USA, Sergio Alcocer, President and Chief Creative Officer, Latinworks

Outdoor Lions Jury

France, Olivier Altmann, Worldwide Chief Creative Officer, Publicis Conseil – Jury President
Argentina, Sebastian Garin, Chief Creative Officer, Grey Buenos Aires
Australia, Micah Walker, Executive Creative Director, Publicis Mojo
Brazil, Alan Strozemberg, Partner & Vice President, Z+ Comunicação
China, Yang Yeo, Chief Creative Officer, JWT Shanghai
Colombia, Jose Miguel Sokoloff, Chairman & Chief Creative Officer, Lowe SSP3
Germany, Patricia Paetzold, Group Creative Director, kempertrautmann
India, Santosh Padhi, Chief Creative Officer & Co-Founder, Taproot India
Japan, Naoya Hosokawa, Creative Director, Dentsu
Singapore, Marcus Rebeschini, Chief Creative Officer – Asia, Y&R
South Africa, James Cloete, Executive Creative Director, Draftfcb Johannesburg
Spain, Pablo Torreblanca Payá, Partner & General Creative Director, Remo
The Philippines, Melvin Mangada, Managing Partner/Chief Creative Officer, TBWA\Santiago Mangada Puno
Turkey, Gokhan Erol, Creative Director, Medina Turgul DDB
UK, Ed Morris, Executive Creative Director, Rapier
USA, Dan Fietsam, Chief Creative Officer, Energy BBDO

Judging will take place in Cannes, France, during the Festival week. The winners of the much coveted Outdoor Lions trophies will be announced at the awards ceremony on Tuesday 21 June, Press on Wednesday 22 June and Film on Saturday 25 June.

Entries can be submitted until 8 April 2011: www.canneslions.com

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A Festival Too Far?
Monday, 21 March 2011 18:27

Perhaps the best way to summarize the 2011 edition of ADFEST is to quote Jimmy Lam, President of ADFEST himself, as he wrapped up on the third and last day of the annual event – “It’ s not been easy”. After the cancellation of the festival at its original venue at Pattaya last year due to

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McCann Erickson Malaysia leads charge with Grand Prix winner at Adfest 2011
Sunday, 20 March 2011 23:32

McCann Erickson Malaysia’s New Straits Times Perspectives Campaign Grand Prix win in the Poster Lotus category set the tone for Malaysia’s accomplishments at the Asia Pacific Advertising Festival (AdFest) 2011 in Phuket over the weekend.

McCann clinched a Gold for the same campaign, plus a Silver and Finalist single too. They also got a Finalist in the Innova category and McCann’s Ng Bee Nee won the People’s Choice winner in the Young Lotus Competition together with Grey KL’s Chan Hock Liang.

“We saw an interesting variety of posters, but in this category it was more of a struggle to get agreement among the Jury. Ultimately, we went for a beautifully crafted idea with a rare edge to it that perfectly complemented the brand,” said David Guerrero, Jury President of Press Lotus and Poster Lotus categories this year.

CEO of McCann Malaysia added, “The New Straits Times wanted to heighten awareness for their transparency in news reporting as well as give the reader a deeper insight into everyday news… to see the bigger picture for themselves. With this in mind a poster campaign was created showcasing international events, to encourage the viewer to go deeper beyond a story's face value and delve further into the actual story behind the scenes.”

Overall, Malaysian agencies did well this year….

POSTER LOTUS

The New Straits Times
McCann Erickson (M) Sdn Bhd
'RIOT' Book Xcess
Grand Prix

Campaign for Best of Communication Media and Publications
PERSPECTIVES: Riot/Smuggling/Exploitation
The New Straits Times
McCann Erickson (M) Sdn Bhd
Gold

Single for Best of Communication Media and Publications
Exploitation
The New Straits Times
McCann Erickson (M) Sdn Bhd
Silver

Single for Best of Communication Media and Publications
Smuggling
The New Straits Times
McCann Erickson (M) Sdn Bhd
Finalist

Single for Best of Health and Personal Care
Pain Overload - Traffic BluePanadol Extra
Ogilvy Malaysia
Finalist

PRESS LOTUS

Single for Best of Health and Personal Care
Pain Overload - Traffic Blues
Panadol Extra
Ogilvy Malaysia
Finalist

FILM LOTUS

Single for Best of Corporate
Giant
Festive Deepavali
Leo Burnett Advertising / Arc Worldwide
Kuala Lumpur
Silver

Single for Best of Social Engagements
Umar
Non-Governmental Organization (Kidzcare)
Lowe & Partners Sdn Bhd
Bronze

Single for Best of Communication Media and Publications
Break Up
Celestial Movies
Naga DDB Malaysia
Bronze

Campaign for Best of Social Engagements
Choir, Umar, Clarence
Non-Governmental Organization (Kidzcare)
Lowe & Partners Sdn Bhd
Kuala Lumpur
Finalist

Single for Internet film
Drown
Amnesty International Malaysia
Euro RSCG Kuala Lumpur
Finalist

CYBER LOTUS

Online Banner
UV Away
Neutrogena
Naga DDB Malaysia
Bronze

DESIGN LOTUS

Self-Promotion
An Orange That Took On A New Life
Chinese New Year 2010
Leo Burnett Advertising / Arc Worldwide
Finalist

Direct Mail
An Orange That Took On A New Life
Chinese New Year 2010
Leo Burnett Advertising / Arc Worldwide
Finalist

Poster
Tube
Travel Section
Leo Burnett Advertising / Arc Worldwide
Finalist

FILM CRAFT

Original Music
Drown
Amnesty International Malaysia
Euro RSCG Kuala Lumpur
Silver

Editing for Campaign
AFROMIDNITE/ SONY TX 5 - BUBBLES/ SONY TX 5 - PANORA
SONY
Directors Think Tank Sdn Bhd
Silver

Cinematography for Campaign
SONY TX 5 VIEWFINDER : SONY TX 5 - AFROMIDNITE/ SONY TX 5 - BUBBLES/ SONY TX 5 - PANORA
Directors Think Tank Sdn Bhd
Silver

Single for Directing
Elephant Man
Festive Chinese New Year
Leo Burnett Advertising / Arc Worldwide
Finalist

Single for Directing
Giant
Festive Deepavali
Leo Burnett Advertising / Arc Worldwide
Finalist

Production Design
The Collective Good
Standard Chartered
Passion Pictures, KL
Finalist

Animation for Single
Manima
Measat Broadcast Networks Systems Sdn Bhd
Fuperwonderful Films
Finalist

OUTDOOR LOTUS

Transit Medium
Pain Overload - Noisy Neighbours
Panadol Extra
Ogilvy Malaysia
Bronze

Point of Purchase Display
Butterfly, Firefly & Fish
Ultra-Safe Condoms
Grey Kuala Lumpur
Finalist

PRINT CRAFT LOTUS

Single for Art Direction
Speech
Thematic
Leo Burnett Advertising / Arc Worldwide
Kuala Lumpur
Silver

Single for Best Manipulation
Pain Overload - Traffic Blues
Panadol Extra
Ogilvy Malaysia
Bronze

Single for Art Direction
Pain Overload - Traffic Blues
Panadol Extra
Ogilvy Malaysia
Bronze

Best Use of Photography/DI
Pain Overload - Noisy Neighbours
Panadol Extra
Ogilvy Malaysia
Kuala Lumpur
Bronze

Best Use of Photography/DI
Pain Overload - Traffic Blues
Panadol Extra
Ogilvy Malaysia
Bronze

Best Use of Photography/DI
Beef
McCormick Meat Tenderizer
Kuala Lumpur
Finalist

Single for Art Direction
Pain Overload -Noisy Neighbours
Panadol Extra
Ogilvy Malaysia
Finalist

Campaign for Art Direction
Fill It Up
Thematic
Leo Burnett Advertising / Arc Worldwide
Kuala Lumpur
Finalist

Single for Typography
Tube
Travel Section
Leo Burnett Advertising / Arc Worldwide
Kuala Lumpur
Finalist

Single for Typography
Air-Route
Travel Section
Leo Burnett Advertising / Arc Worldwide
Kuala Lumpur
Finalist

Campaign for Typography
Travel Book
Travel Section
Leo Burnett Advertising / Arc Worldwide
Kuala Lumpur
Finalist

RADIO LOTUS

Single for Best of Financial
Faye Wong
Jade Hills
Mega Advertising Sdn Bhd
Bronze

Single for Best of Financial
I Do
Jade Hills
Mega Advertising Sdn Bhd
Bronze

Campaign for Best of Financial
Faye Wong/ I Do
Jade Hills
Mega Advertising Sdn Bhd
Bronze

Single for Best of Luxury Goods
Bachelor
My Diamond
Mega Advertising Sdn Bhd
Finalist

Single for Best of Luxury Goods
Married Man
My Diamond
Mega Advertising Sdn Bhd
Finalist

Campaign for Best of Luxury Goods
Bachelor & Married Man: Bachelor/Married Man
My Diamond
Mega Advertising Sdn Bhd
Finalist

Single for Best of Financial
Music Of The Night - Acapella
Jade Hills
Mega Advertising Sdn Bhd
Finalist

Single for Best of Financial
Music Of The Night - Musical
Jade Hills
Mega Advertising Sdn Bhd
Finalist

Campaign for Best of Financial
Music Of The Night : Acapella/ Musical
Jade Hills
Mega Advertising Sdn Bhd
Finalist

INNOVA LOTUS

Receipt Stories
Books & Publications
McCann Erickson (M) Sdn Bhd
Finalist

YOUNG LOTUS – PEOPLE’S CHOICE WINNERS

Ng Bee Nee – McCann Erickson
Chan Hock Liang - Grey KL

 
Malaysia's Young Creatives Win Popular Vote for Young Lotus Award at ADFEST!
Thursday, 17 March 2011 20:23
After 18 teams in the 2011 Young Lotus Workshop completed their 24-hour challenge inspired by Pepsi, the judges gave the award to Team Pakistan.

But as a result of a popular vote among delegates, Malaysia represented by Hock Liang (Grey) and Bee Nee (McCann) swept the People's Choice' winner in the category!

Today at ADFEST in Phuket, four shortlisted teams presented their work to a live audience. The audience voted on the 'People's Choice' winner, who received a trophy at tonight's Awards Presentation alongside the overall Young Lotus winner as selected by TBWA\Asia Pacific.

Apart from being crowned the region's top young creative team, this year's Young Lotus champions will see their entry fast-tracked to become a potential finalist in TBWA's The Very Short, Very Cheap Film Festival. They also receive a $5,000 Refresh Yourself/Refresh The World grant, a trophy and a trip to this year's Cannes Lions International Festival of Creativity. They'll also receive the adulation of creative greats such as Lee Clow and John Hunt.

So there you have it - a Professional Choice and a Popular Choice.  

Apparently John Merrifield, this year’s Chairman of the Young Lotus Workshop, who is Creative-At-Large at TBWA\Asia Pacific in Singapore was rumoured to have laid a bet that the popular choice would match the judges' choice. 

Well, John lost. And the festival is all the better for it!



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Putra Brand Awards 2011 Results Unveiled!
Monday, 14 March 2011 03:33

The Only Brand Awards chosen by the people

The second installment of Putra Brand Awards continues to honor the achievement of local companies and SME’s brand excellence


From left to right:
Ahmad Izham Omar (Head of Media Prima Radio Networks), Tan Sri Syed Yusof Syed Nasir, Tony Savarimuthu (4As Vice-President), Datuk Noharuddin Nordin (Chairman of Malaysia’s Most Valuable Brands Board of Governors), HRH The Sultan of Selangor, Datuk Vincent Lee (President of 4As), Tan Sri Dato' Seri Panglima Abdul Kadir Haji Sheikh Fadzir (Executive Chairman of Sazean Development Sdn Bhd), Datin Linda Ngiam (Group MD & CEO of Star Publications), Datuk Johnny Mun (2011 Putra Brand Awards Chairman), Datuk Borhanuddin Osman (President of Commercial Radio Malaysia).


Putra Brand Awards 2011, the 2nd edition of Malaysia’s only brand awards chosen by the people took place at a splendid Gala Night dinner event last night held at the One World Hotel boasting the attendance of the biggest and reputed brand captains and brand owners in the country. The event this year was made even more memorable with the presence of HRH Sultan Sharafuddin Idris Shah, The Sultan of Selangor who has agreed to become the royal patron of the annual event.

Throughout the night, the announcement of the category winners were made including the announcement of three new awards introduced this year namely the Putra SME Brand of the Year, Putra Most Promising Brand of the Year and Putra Brand of the Year which could be regarded as the “best of the best” awards. This year, winners were awarded with the distinctive new trophy designed by William Harald-Wong & Associates to signify creativity, progress and prestige of the awards.


Putra SME Brand of the Year award winner: Lewre From left to right:
Datuk Vincent Lee (President of 4As), Datuk Lewre Lew (Founder of Lewre), HRH The Sultan of Selangor, Datuk Noharuddin Nordin (Chairman of Malaysia’s Most Valuable Brands Board of Governors).


Launched last year as an extension of Malaysia’s Most Valuable Brands (MMVB), the prestigious brand award is a brand valuation and recognition exercise initiated by the Association of Accredited Advertising Agents (4As). It is the only brand award endorsed by the MATRADE, Branding Association of Malaysia (BAM), the Malaysian Advertisers Association (MAA), and the Media Specialists Association (MSA). While MMVB identifies best brands by financial valuation and is thus limited only to accessible listed companies, the Putra Brand Awards prides itself as the only authority on brand equity measurement in Malaysia, measuring winning brands by consumer preferences.

Using statistical research and an unbiased research polling system developed by Pulse Group called BRAND PULSE, a total of 6,000 consumers are involved in the research process in the selection of the award winners. This valuable research makes it the largest consumer research sampling of its kind covering all local brands and the small and medium scale enterprises in both East and West Malaysia. Bob Chua, Chief Executive Officer of Pulse Group says the large scale sampling covered respondents aged 16 years and above in urban and semi-urban areas.


Putra Most Promising Brand of the Year award winner: Munchy’s. From left to right:
Datuk Vincent Lee (President of 4As), Mr. Tan Soo Kuok (Chairman of Munchy’s), HRH The Sultan of Selangor, Datin Linda Ngiam (Group MD & CEO of Star Publications), Datuk Noharuddin Nordin (Chairman of Malaysia’s Most Valuable Brands Board of Governors).


Shining a spotlight on the most outstanding brand owners that evening, Dato’ Noharuddin Nordin, Chairman of the Putra Brand Awards Board of Governors and CEO of MATRADE in his speech said, “Putra Brand Awards has proven to MATRADE that it is not just a one-off event, but a legitimate action driven by the need to acknowledge the industry that recognizes the importance of strong branding.” He later added that, “The recognition provides the Malaysian brands and SMEs with a platform to position their brands effectively and eventually become a global brand. The objective is clear – it is to assist the Government to discover the best of brands and to help them to compete effectively in the global arena.”

President of the 4As, Datuk Vincent Lee said, “The methods used in selecting the leading brands in Malaysia are proven and transparent. This is the crucial criterion that sets this brand awards apart from the rest and this is also our way of saying that we are serious about brands.”

The brand council identifies and shortlists brands based on 20 categories, which include Apparel & Accessories, Automotive, Beverage – Alcoholic, Beverage – Non Alcoholic, Communication Devices, Communication Networks, Finance, Foodstuff, Household Products, Media & Entertainment, Property Development, Fast Food, Personal Care, Transportation, Travel & Tourism and special merit awards.


Putra Brand of the Year award winner: Maxis. From left to right:
Datuk Vincent Lee (President of 4As), Jean-Pascal van Overbeke (Chief Operating Officer of Maxis), HRH The Sultan of Selangor, Ahmad Izham Omar (Head of Media Prima Radio Networks), Datuk Noharuddin Nordin (Chairman of Malaysia’s Most Valuable Brands Board of Governors).


Sustainability continued to be an important focus at this year's awards with the introduction of the three new awards which further highlight the unparalleled success of the local brands which in turn create financial value and boost recognition in the local and international arena. “These new awards acknowledge the rather obscured and overlooked function that Malaysian companies and small-medium enterprises helm in helping the nation move her economy further” said Datuk Vincent Lee. “We could now assert that with the inclusion of these awards, the Putra Brand Awards has secured a place for every brand – without fear or favour”.

View Complete Results Here
 
Putra Brand Awards 2011
Saturday, 12 March 2011 00:49

Congratulations to the Winners, here are the results!

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The First LongXi Festival of Minds launching in Macau
Friday, 11 March 2011 20:22
At the Macau Cultural Center this afternoon, Mr. Tomaz Mok, Peter Soh and Jimmy Lam, three of the four founders of the LongXi Creative Awards announced the inauguration of the LongXi Festival of Minds in Macau on August 21 to 23.



“LongXi Festival of Minds 2011” is an annual industry event celebrating creative excellence of Chinese language traditional and new media communication and recognizes the achievements of its creators. It also serves as a platform for both Chinese and non-Chinese marketing and communication practitioners who are interested in the creative trench and insights of the ever growing Chinese market, the second largest economy of the world, to exchange ideas.” said Tomaz Mok, born in Macau and has achieved recognitions at international advertising circle. 

“Top speakers from the west as well as the east will be invited to our festival in Macau to share their wisdom and insights to anticipated delegates of 500.  They will consist of agency creative, planning, account management people, production and creative service people, marketers and academics within and beyond Greater China region.”  Explained Jimmy Lam who is also President of Asia Pacific ADFEST.   “We are planning a dozen speaker sessions with inspiring topics not limited to communication but creativity at large”, Lam added
“One of the pride of LongXi is the NOVA Awards. 

Call for entry will be opened online to advertising agency young Chinese speaking copywriter and art director team who are not older than 28 years old.  Based on a brief, each team is to submit their core idea without going into executions, plus a 2 minutes video of themselves to convince the juries why they should vote them in.   We will bring the top ten finalist teams to Macau to three rounds presentation to the juries, how they will implement their core idea, in a 48 hours live competition.  This year, the creative brief will be provided by one of our sponsors, the ICIRCUIT, an innovative multi-touch tablet based online multi-media information, entertainment and e-commerce services.” Elaborated by Peter Soh, the third founder.

The finale of LongXi Festival of Minds will be the awards presentation ceremony of LongXi Creative Awards 2011 where winners from various Chinese language markets will be invited to Macau to be honored with the rare Chinese crystal trophies of LongXi, under the spotlight.

LongXi , the celestial seal of the royal dragon, is the only cross markets Chinese language advertising creative awards being included into two global annual creative rankings - the GUNN Report and the Big WON.  Since it was inaugurated in 1998 by Tomaz Mok, Peter Soh, Jimmy Lam and David Sun (1952-2010), the LongXi International Chinese Language Advertising Creative Awards has undoubtedly gained the reputation as the most respected awards in Greater China region.  Some creative people even dubbed LongXi as the Chinese D&AD for its prestige, integrity and, difficulty to win.  As a matter of fact, most ad agencies have been very selective to submit their entries because they know that LongXi judging panel of each year only award entries with the highest standard of both creativity and execution.

Until now, LongXi was only an annual creative awards, with judging and seminars by its juries in cities such as Hong Kong, Shanghai, Beijing, Hangzhou, Chongqing, Xiamen, Guangzhou, Urumqi, Taipei, Singapore and Kuala Lumpur.   “Stepping into its 14th year in 2011, LongXi needs to excel from its halo of being a creative award to something bigger and even more influential.” Exclaimed Tomaz Mok.

“In a nutshell, it will be like an expo of the best communication creativity in past 12 months. In addition to LongXi, we will invite international, regional and top local creative awards show in Greater China region to showcase their top award winning entries to the delegates.” Said Jimmy Lam.

For more details about “LongXi Festival of Minds 2011”, please log in to www.longxifestival.org or www.longxiawards.org, or feel free to contact its event organisor in Macau, Miss Choi at +853 2870 2218
 
Ted Lim to judge InterContinental Advertising Cup in Istanbul
Saturday, 05 March 2011 17:00
Executive Creative Director of Naga DDB, Ted Lim, will be the first Malaysian to judge the InterContinental Advertising Cup.



The InterContinental Advertising Cup is a global communications summit that celebrates the best ideas from four regional festivals – AdFest (the Asia Pacific Advertising Festival), ADC*E (the Art Directors Club, Europe), FIAP (the Spanish and Portugese-speaking world) and the Golden Drum (new European countries).

The multi-awarded Lim, who was Jury President of the Asia-Pacific Advertising Festival in Tokyo last year, has chaired the Malaysian Kancil Awards and judged D&AD in London, AWARD in Sydney and the DDB Pinnacles in New York.

Under his watch, Naga DDB won Campaign Brief Asia’s Agency Of The Year twice and was voted Advertising+Marketing’s Creative Agency Of The Year by clients on the back of a string of accolades that included Malaysia’s first D&AD Yellow Pencil, 5 Cannes Lions, 4 Clio Awards, 2 One Show Pencils and only Asia-Pacific Effie.

Lim will be judging the InterContinental Advertising Cup in Istanbul with advertising legend, Sir John Hegarty, the founder of BBH and other industry luminaries.



    
         

 
Spikes Asia Confirms Dates and Venue For 2011 Festival
Saturday, 26 February 2011 15:23

The organisers of Spikes Asia have today announced that the 2011 Festival will take place 18-20 September and will return to the Suntec, Singapore, with the Awards Ceremony taking place at the Esplanade Theatre.

A hugely successful 2010 Festival saw 3058 entries judged across 10 categories – TV/Cinema, Print, Outdoor, Radio, Design, Digital, Direct & Sales Promotion, Media, Craft and Integrated, with close to 1500 delegates attending a busy two-day programme of seminars and workshops led by high profile speakers from around the world. Other highlights from the event included exhibitions and screenings, Young Spikes Integrated and Media Competitions and the Spikes Academy which offered students a dedicated learning experience. With networking playing an important part of the Festival, the delegate programme also continued into the evenings with Networking Cocktails, Networking After Dark and the much anticipated Spikes Asia Awards Ceremony and After Party. Building on this, Spikes Asia 2011 is set to be even bigger and without doubt the must-attend event for the Asia-Pacific creative industry.

“Last year proved that Spikes Asia is a genuinely inspiring Festival. Both as an awards and as an educational gathering of creative minds, it is unrivalled in its region. In 2011, we aim to make the Festival even better and we are pleased that we can continue to use Singapore as the base to do this from,” commented Philip Thomas, CEO of Cannes Lions who with Haymarket Asia organise the event.

Delegate registration is set to open on 21 April with a special early bird discount available. Prices for delegate packages will be as follows:

Full Delegate Early Bird Price available until 1 August: S$649
Full Delegate Price available after 1 August: S$749
Young Spikes (under 28 years): S$449
Young Marketers (under 30 years): S$449
Student: S$219

Key 2011 Dates:
21 April: Delegate Registrations Open
19 May: Entries Open
22 July: Entries Close
1 August: End of Early Bird Registration
Festival dates: 18–20 September

 
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