The Spikes Asia Advertising Festival, the regional awards and festival for creative excellence in advertising and communications, has announced the winners of the 2011 awards who were announced and honoured at the Awards Ceremony taking place in Singapore last night.

Ogilvy & Mather swept the Agency of the Year award as Malaysia clinched 6 Silver and 4 Bronze.

Eight juries have been working in Singapore to choose 271 worthy winners from an initial 3647 entries. There were a total of 12 winners in the Direct Category, 25 in Promo & Activation, 43 in Media and 31 in Digital. 25 trophies were given in the Design category, 17 in Outdoor and 25 in Film. In the Craft category there were 23 awards presented for Film Craft and 16 in the Print & Poster Craft category. 17 winners were awarded in Print, 7 in Integrated and 12 in the Radio category. The two new categories saw 8 winners in PR and 10 in Mobile.

The Grands Prix have been awarded as follows:

Outdoor Grand Prix and Print Grand Prix and Print & Poster Craft Grand Prix: JWT Shanghai, China, ‘Heaven & Hell’, Samsonite

Media Grand Prix: Creativeland Asia, Mumbai, India, ‘3D Experience’, Audi India

Promo & Activation Grand Prix and PR Grand Prix: Clemenger BBDO Melbourne, Australia, ‘Break Up’, National Australia Bank

Design Grand Prix: Creative Juice\Bangkok (TBWA), Thailand, ‘Tamiya Calendar’, Siam Tamiya

Radio Grand Prix: Lowe Singapore, ‘Awesome Light’, ‘Chase’, ‘Look at me, Dad!’, Samroc Paint and Hardware

Digital Grand Prix: Colenso BBDO Auckland, New Zealand, ‘Doggelganger’, Mars, Pedigree Adoption Drive

No Grands Prix were awarded in the Direct, Film, Mobile, Film Craft and Integrated categories.

DDB were presented with the Network of the Year trophy with BBDO coming second followed by JWT in third.

The Media Agency of the Year trophy was awarded to Dentsu, Tokyo with JWT Beijing taking second place and in third, Ogilvy Beijing.

Samsonite were presented with the prestigious Advertiser of the Year trophy in honour of their robust investment in advertising which has resulted in their strong international brand presence. Ramesh Tainwala, President of Samsonite Asia-Pacific and Middle East, was on stage to collect the award..

MALAYSIAN SPIKES 2011 METAL WINNERS

PRINT SILVER CAMPAIGN
Advertiser/Client: MATTEL 
Ad Agency: OGILVY & MATHER
Product/Service: PICTIONARY
Category: Sports, Entertainment, Travel & Leisure
Titles: JET FIGHTER, T-REX, WRESTLER
Executive Creative Director: Gavin Simpson
Copywriters: Adam Chan/Tan Chee Keong/Donevan Chew
Art Directors: Yee Wai Khuen/Tan Chee Keong/Gavin Simpson
Photographer: Studio DL
Illustrator: Milx
Account Supervisors: Amy Yep/Joanne Lee
Advertiser's Supervisor: Ivy Yeoh
Account Manager: Sharon Khor

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PRINT BRONZE
Advertiser/Client: GLAXOSMITHKLINE
Ad Agency: OGILVY & MATHER
Product/Service: Panadol Extra
Category: Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
Title: TRAFFIC BLUES
Executive Creative Director: Gavin Simpson
Copywriter: Adam Chan
Art Directors: Yee Wai Khuen/Gavin Simpson/Julian Yap
Photographers: Quah Kwan Guan/Lim Sok Lin/David Lok
Illustrator: Anne Yong/Yusrizal Yusof
Account Manager: Melanie Mei
Image Manipulator: Simon Ong

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FILM BRONZE

Advertiser/Client: KIDZCARE-M
Ad Agency: LOWE & PARTNERS
Product/Service: AUTISM AWARENESS
Category: Public Service, Charity & Fund Raising
Title: UMAR
Production Company: PRS FILMS Kuala Lumpur, MALAYSIA
2nd Production Company: PIXELPOST Selangor, MALAYSIA
Executive Creative Director: Ng Heok Seong
Copywriter: Baldish Kaur
Art Directors: Kevin Sim/Ng Heok Seong
Account Supervisor: Choo Lee Lee
Advertiser's Supervisor: Mike Plascow
Producer: ST Fah/Ang
Director: Telly Koay
Editor: Alvin Lim
Sound Design/Arrangement: Fuse Asia
Director Of Photography: Telly Koay/Ang
Editing: Pixelpost Sdn Bhd

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OUTDOOR SILVER CAMPAIGN
Advertiser/Client: LEGO
Ad Agency: OGILVY & MATHER
Product/Service: LEGO
Category: Billboards & Street Furniture
Titles: MONSTER, WHALE, CATERPILLAR
Executive Creative Directors: Gavin Simpson/Robert Gaxiola
Creative Director: Eric Yeo
Copywriter: Greg Rawson/Ross Fowler
Art Director: David Stevanov
Illustrators: Andrew Tan Tsun Wen/David Stevanov/Greg Rawson
Lego Artist: Nocholas Foo
Lego Builders: Too Jun Jie/Inessa Loh/Darshan Kadam

OUTDOOR SILVER CAMPAIGN
Advertiser/Client: THE NEW STRAITS TIMES PRESS
Ad Agency: McCANN ERICKSON MALAYSIA
Product/Service: NEWSPAPER
Category: Consumer Services
Titles: RIOT, SMUGGLING, EXPLOITATION
Executive Creative Directors: Ean-Hwa Huang/Szu-Hung Lee
Creative Director: Jules Tan
Copywriters: Benjamin Ng/Zaidee Zainal/Primus Nair/Szu-Hung Lee
Art Directors: Jerome Ooi/Jules Tan
Photographer: Loh Lin Shan
Account Supervisor: Andrew Pinto
Advertiser's Supervisor: Zuraida Mohamad
Producers: Bridget Hong/Jimmy Ong
Account Manager: Alexis Young
Computer Artists - Soon/Byee

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OUTDOOR SILVER CAMPAIGN
Advertiser/Client: MATTEL 
Ad Agency: OGILVY & MATHER
Product/Service: PICTIONARY
Category: Sports, Entertainment, Travel & Leisure
Titles: JET FIGHTER, T-REX, WRESTLER
Executive Creative Director: Gavin Simpson
Copywriters: Adam Chan/Tan Chee Keong/Donevan Chew
Art Directors: Yee Wai Khuen/Tan Chee Keong/Gavin Simpson
Photographer: Studio DL
Illustrator: Milx
Account Supervisors: Amy Yep/Joanne Lee
Advertiser's Supervisor: Ivy Yeoh
Account Manager: Sharon Khor

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OUTDOOR BRONZE
Advertiser/Client: GLAXOSMITHKLINE
Ad Agency: OGILVY & MATHER
Product/Service: Panadol Extra
Category: Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
Title: TRAFFIC BLUES
Executive Creative Director: Gavin Simpson
Copywriter: Adam Chan
Art Directors: Yee Wai Khuen/Gavin Simpson/Julian Yap
Photographers: Quah Kwan Guan/Lim Sok Lin/David Lok
Illustrator: Anne Yong/Yusrizal Yusof
Account Manager: Melanie Mei
Image Manipulator: Simon Ong

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RADIO SILVER
Advertiser/Client: FLYFM
Ad Agency: BATES 141
Product/Service: ANTI-SPEEDING AWARENESS
Category: Public Service, Charity & Fund Raising
Title: REWIND
Production Company: REAL TIME STUDIOS Petaling Jaya
Ajay Bakhshi: Executive Creative Director
Creative Director: Roni Johann
Scriptwriter: Vix Chandra
Agency Producer: Sandra Duarte
Advertiser's Supervisor: Adam Zain

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PRINT & POSTER CRAFT - SILVER
Advertiser/Client: GLAXOSMITHKLINE
Ad Agency: OGILVY & MATHER
Product/Service: Panadol Extra
Category: Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
Title: TRAFFIC BLUES
Executive Creative Director: Gavin Simpson
Copywriter: Adam Chan
Art Directors: Yee Wai Khuen/Gavin Simpson/Julian Yap
Photographers: Quah Kwan Guan/Lim Sok Lin/David Lok
Illustrator: Anne Yong/Yusrizal Yusof
Account Manager: Melanie Mei
Image Manipulator: Simon Ong

PRINT & POSTER CRAFT - BRONZE CAMPAIGN
Advertiser/Client: THE NEW STRAITS TIMES PRESS
Ad Agency: McCANN ERICKSON MALAYSIA
Product/Service: NEWSPAPER
Category: Consumer Services
Titles: RIOT, SMUGGLING, EXPLOITATION
Executive Creative Directors: Ean-Hwa Huang/Szu-Hung Lee
Creative Director: Jules Tan
Copywriters: Benjamin Ng/Zaidee Zainal/Primus Nair/Szu-Hung Lee
Art Directors: Jerome Ooi/Jules Tan
Photographer: Loh Lin Shan
Account Supervisor: Andrew Pinto
Advertiser's Supervisor: Zuraida Mohamad
Producers: Bridget Hong/Jimmy Ong
Account Manager: Alexis Young
Computer Artists - Soon/Byee

Full details of winners are now available on http://www.spikes.asia/winners/2011/.