Carlsberg Breweries has tapped Euro RSCG for a digital and experiential project following a competitive pitch against two other agencies. A cross-market integrated team from Singapore and Malaysia will lead the business. The agency is tasked with brand management and development of the customer journey across multiple channels. The scope of the business covers above the line advertising, digital, SoMe, PR and activation.

The win strengthens the relationship with Carlsberg as Euro RSCG Malaysia and Singapore were named AOR in 2008 and 2009 respectively. The assignment covers a regional consumer experience campaign that will be running for at least three years.

"We are very glad to reinforce our strong strategic partnership with Euro RSCG", said Kristian Walsoe, Regional Marketing Director, Asia, Carlsberg. "The Euro team is very integrated and came up with some inspiring and innovative ideas during the pitch and we are confident that they will help the brand grow".

Commenting on the win, Matthew Fanshawe, Managing Director, Euro RSCG Asia-Pacific said: " We have been working with Carlsberg in the region for more than four years now and winning this new project shows the trust that Carlsberg has in Euro RSCG. We hope to bring audiences to a new level of engagement with this digital-centric experiential programme"

Andrew Lee, Managing Director, Euro RSCG Malaysia added: "Carlsberg is a globally recognized brand with a 200-year history. We are thrilled to have the opportunity to work on this new exciting campaign for them and we cannot wait to get started."